Paul Smith + Evian, redux

25 September 2009 by Ingrid

Today I have guest post up on Brandchannel about the Paul Smith + Evian collaboration. I did a short post here about this earlier in the week but hadn’t really formulated an opinion about it yet. I’ve been turning it over in my mind all week and trying to figure out exactly why I find this to be such a striking and significant partnership, despite the blasé reception it’s had from the blogs.

You can read my take over on Brandchannel, but the gist of it is that I think it represents a remarkable shift in aesthetic values for bottled water, and an interesting example of an emergent tendency towards aesthetics of joy being used in a premium context.

I also think water’s blankness makes its packaging a particularly interesting cultural barometer. Water is the ultimate commodity. Product differentiation is nearly nonexistent, so the packaging become the prominent driver of the story. Because of this, water packaging trends tell us a lot about the underlying cultural mood. That mood right now is hungry for some relief from the strictures of responsibility that come from our down economy and damaged environment. It’s not a desire to shrug off that responsibility entirely, but for moments of joy that give us a bit of release, lightheartedness, and hope.

I find the video has a twang of insincerity when Smith talks about his long history of drinking Evian. Designers do things for the money every day; I’d rather that tacit understanding than a disingenuous justification. Nonetheless, it has some beautiful words from him on the design and his inspirations. I particularly like the way he says, “My whole life is about being childlike. Not childish. Childlike.” It’s an approach that obviously really resonates with me.

Happy Friday, and have a great weekend!

Xx Ingrid

Designers on classic toys

25 September 2009 by Ingrid

toys

I’m working on another aesthetics of play post to cap off the week (the one about interaction and affordances that I promised earlier) but it’s taking a little long to get fully baked, so in the meantime, check out this amazing set of interviews with prominent designers about their favorite childhood toys.

The snippets are short and feature Michael Bierut talking about matchbox cars, Rob Walker waxing poetic about balloons, Harry Allen reminiscing about Play-Doh, Chris Hacker musing about Lincoln Logs, and many others. It’s hard not to be moved or just inspired to play when reading these evocative stories about the relationships kids have with their playthings, and how these relationships have helped them evolve into the adults they have become.

via ID magazine

Share and share alike…

25 September 2009 by Ingrid

You may have noticed that this week I added sharing links for some of the most popular social networking and bookmarking services. I love the convenience of these on other sites, and I finally figured out how to add them here while still trying to keep the look as clean and uncluttered as possible.

I based my choice of links on the services on the ones I’ve used before and that others have told me they use. If there are others you’d like me to add, let me know and I’ll add the most popular choices.

Thanks for reading and thanks for sharing.

xx Ingrid

Crayon stones

24 September 2009 by Ingrid

picture-2

I thought I’d posted these before, but it seems not. I love this simple, irresistible rethinking of the crayon. Available at Romp.

Plaaaaaaaay

24 September 2009 by Ingrid

memorygame

My dad says that when I was a kid and I wanted him to play with me I used to say “Plaaaaaaaaaaaaay!” in this little voice, all drawn out long and laden with a kind of affable insistence. It was code for, “Doesn’t this look like a lot more fun than that big stack of dictation over there?”

When I see these Charley Harper memory cards, that inner child pipes up again with her invitation, except this time it’s aimed at me. It’s really hard to focus on work when someone makes games this beautiful.

Available here, and very reasonably. A nice gift for the children (and inner children) in your world.

Magic blocks

24 September 2009 by Ingrid

image1

I’ll be back tomorrow with more thoughts on the aesthetics of play. In the meantime, today I’m posting a few of the toys my inner child is currently coveting.

Hidden magnets make these blocks a magical remix of the old wooden ones, allowing creations that wouldn’t have even been fathomable before.

Huesito blocks from Tegu. Get them here.

Wednesday joyful art: Kimberly Hennessey

23 September 2009 by Ingrid

18bang72

It’s Wednesday, so that must mean it’s time for some joyful art to get us over the hump, and make us forget all about the apocalypse down under.

Kimberly Hennessey makes sweet, crazy installations out of things like party hats and insulation foam. She also does gorgeous drawings that look like the sketch-filled notebook cover of the coolest, artsiest kid in school.

See more of her work here.

20bang72

14bang7219bang72

vexgeneral72

vexpancakepinkrock72

Evian + Paul Smith

23 September 2009 by Ingrid

paul-smith-evian-2

paul-smith-evian-3

A new collaboration between Evian and Paul Smith has produced this energetic bottle design. @PSFK says “Another designer water bottle. Yawn.”

I tend to agree that the world has enough fancy h2o packaging, but I happen to love Paul Smith and his vibrant aesthetic. It seems to stem from a genuine curiosity about the world and a playful (there’s the word of the week!) spirit. From what I’ve read by him and about his design process, I’ve found him to be a very inspiring, yet humble guy.

What do you think… is it joy? or yawn?

Eerie aesthetics of a red sky

22 September 2009 by Ingrid

3945958990_07ebbc48ef_o

A brief departure from the aesthetics of joy to consider a very different kind of aesthetic…. I’ve never seen anything like these Sydney dust storms and I must say they freak me out. A world gone red is an eerie aesthetic, like something out of a sci-fi film. Out of curiosity I’d love to be there to witness it, but at the same time I think I’d find it really unsettling.

I write a lot here about the pleasure of oddity, when something defies our expectations of what it should be like. In this case, the sky is defying our color expectations, being red instead of blue, but it’s frightening, not joyous. A rainbow changes the color of the sky too, but our reaction is the opposite. I think magnitude must be an issue here. A red sky surrounds us ominously, its origins vague, its duration uncertain. A rainbow is distant, comparatively small, and fleeting. Color is one of the most powerful and immediate aesthetic signals, but its meaning is inscribed in scale and context.

Photos: Flickrblog

3945948556_d8beb29a4c_b

3945784916_18374b0e8c_b

Aesthetics of play: roundness

22 September 2009 by Ingrid

childhoodroundness

In human cultures, we value aesthetics for their own sake — for the pleasure to be derived from creating new aesthetic combinations and from experiencing those of others. But from the perspective of an organism, aesthetics are just a signal, a means to an end. Color, texture, form — these things are not important in themselves, but in that they indicate a happening that might be relevant for our survival. A flash of yellow on a rainy day is an aesthetic signal of an approaching taxi that may provide shelter and transportation. A yeasty aroma on a side street is a signal of freshly baked bread that might provide relief from hunger. A shiny reflection on a matte concrete bench is a signal of wetness — it could be a spilled drink, or worse, but in any case it’s an indication of a spot that might not be so nice to sit on. Yellow, yeast, and wetness have no intrinsic value to us, except for what they tell us to approach and to avoid.

I mention this because too often we think about aesthetics as static attributes, when actually they are evidence of a world constantly in motion. And play at its very root is about motion: the physicality of interaction, the gestures of discovery, the spin/slide/run/jump/pull/push of a body testing the limits of its freedom. This is why I wrote in yesterday’s post on free play that the aesthetics of play can’t be simplified down to a color palette and some out-of-scale, toy-like properties. The aesthetics of play are signals of something much deeper. They are sensory manifestations of the very essence of what it means to play.

So what are the aesthetics of play and how do they relate to this essence? I’m going to unpack this idea over several posts, starting with today and the idea of roundness.

Many of the most essential playful objects are circular or spherical: balls, hula hoops, spinning tops, marbles, balloons. This is no accident. Play starts with childhood and the child’s need to explore the world around her and understand the capabilities of her own body. Play at its root is about testing basic principles like gravity, momentum, and cause and effect. To do this, a child needs to interact with objects, and interaction requires contact. Contact has the potential for playful reward, but it also has the potential for danger, and so we gravitate towards non-threatening objects, ones without the sharp corners or rough edges that might hurt us.

Roundness is a primary signal that an object is safe, and therefore a key element of the aesthetics of play. Within this broader idea, there are shades of gray. The perfectly neutral curves of spheres and circles are safest. They’re also the most predictable in the way they behave, allowing us to anticipate and react to their movements. (Contrast the bouncing of a perfectly round ball with a misshapen one, and you’ll see what I mean.) Other gentle curves have a similarly playful feel, one that gets lost when the curves get too slick and fast. Many toys exhibit this principle. Toy cars designed for very young children are often bubbly and round, while older children crave more realistic, sleeker versions.

littlevsbigkidcars

Roundness also applies to the motion of play. In other words, we don’t just play with round things, but we make ourselves round when we play. In a 2008  NYT article called “Taking Play Seriously,” the head of the National Institute for Play, Stuart Brown, said, “Play movement is curvilinear. If that boy was reaching for something in a nonplay situation, his body would be all straight lines. But using the body language of play, he curves and embraces.” The curvilinear movement is an instinctual behavior that serves to let others know that our behavior is non-threatening. But rounded movements and gestures also feel pleasurable and safe to ourselves. Perhaps this is why so many large-scale playthings move in rounded ways: the merry-go-round, the ferris wheel, and the swingset, for example.

Roundness itself does not constitute playfulness. But roundness is an aesthetic of play when it represents an invitation to interaction. I’ll talk more about the quality of that interaction in my next post, and its implications for other aesthetics of play.

Images: Toys: balloons by anniebee, marbles by van Ort, paper balls available at Romp, hula hoop by morgen. Cars, top by Strawberry Kids, bottom by Automoblox.

Joy is free play.

21 September 2009 by Ingrid

jump3

I had a great weekend. My family was in town on Friday and Saturday and I had a blissfully work-free couple of days with them. On Saturday, my 10 year-old brother Rob and I took a walk and found this high school track, complete with long-jump run and sand pit. Rob has lately been getting into track and field, and knows all about Usain Bolt and other speedy individuals and the records they’re making and breaking. He’s also super-speedy himself, and a very athletic kid in general. I suggested he take a few jumps and I photograph them, trying to see if I could time the shutter just right so I could get him in midair.

But after 2 or 3 jumps I couldn’t help myself, and I had to play too. In 5 seconds my shoes were off and I sprinted barefoot down the rubber runway, launching full-tilt into the air in some sort of modified jeté. It was a feeling of complete freedom, like the way it feels to fly in a dream. The moment my feet touched the ground, I wanted to do it again. We took turns jumping and photographing each other, and honestly I could have played there all day.

As a kid, this sort of spontaneous physical play was natural, and I find myself missing it as an adult. How often I would like to kick off the high heels and play an impromptu game of tag or race a friend to the nearest streetlight, or walk a railing like a balance beam. Free physical play, play that has no purpose and no immediate end, is powerful in its ability to destress and enable creativity, and provide a conduit to the kind of joy this blog celebrates.

There’s a lot to be learned from formal definitions of play. Stuart Brown, the head of the National Institute for Play, describes play as follows. It’s apparently purposeless activity, meaning it’s one of the few things we do for its own sake, not as a means to some end. It’s voluntary, and we have an inherent attraction to it (as do many animals). It provides a freedom from time and a diminished consciousness of self, which means that play creates a perspective shift where we forget about how we look and our to-do lists and become totally present in the moment. Play also provides improvisational potential, meaning its not overly prescribed, an extremely important but often overlooked criterion. And play creates a continuation desire; in other words, we’d like play to go on as long as possible, and once it’s over, we’d like to repeat it soon after.

To the letter, this was my experience at the track this weekend. Though there are 19 years between us, Rob and I had the same inherent attraction to the play experience. We both felt lost in the moment, and had no consciousness of time passing. While in air I didn’t care whether my hair was out of place or how good a jumper I was. (In fact, Rob is a much better jumper than I am, but I’ve redacted the photos until he’s at least old enough to have a Facebook page!) The activity was incredibly simple, yet was open-ended enough to provide endless potential for improvisation: jumping in different ways, launching at different points in the track, spinning or performing other silly stunts in midair. And the continuation desire was evident in the fact that Rob and I both had to do “just one more” jump a few times before we could tear ourselves away.

jump1

“Play” has been a popular buzzword lately, and yet it often seems to be used without a real understanding of the ideas described above. Designs are described as playful if they exhibit childlike qualities, but just being brightly colored and out-of-scale doesn’t necessarily make something playful. Play is about attitude, behavior, and affordances, something that manifests in aesthetics, but stems from something inherently deeper than that.

I’ll be exploring play’s role in aesthetics of joy on the blog this week, and showing some examples of how the spirit of play manifests itself in the design of objects and experiences. Do you have stories or thoughts on play and joy in your own life? If so, write them in the comments — I’d love to hear them.

Aesthetic of joy: quiet + serene

18 September 2009 by Ingrid

1252626335

Stephanie and Mav of 3191 have this serenely joyful aesthetic that always leaves me inspired. I think it’s because their  lenses reveal the intense pleasure in simple things, with a focus on contrasts and textures. Their photos become like abstract compositions, with ordinary elements balanced like a squares in a Mondrian painting or steel plates in Calder mobile.

It’s a great example of a different kind of aesthetic of joy. Not the high-energy, celebratory kind I often embrace here on the blog, but a quieter version. There is a sense of domestic peace in their images, but the emotion I get is not sedate contentment, it’s a slow rising tide of delight, a buoyant energy simmering just below the surface, like a pot of water just before the crescendo to boil.

I loved this back to school post by Mav. I had exactly the same sentiments when I was going back to school. School supplies were the balm that soothed the nerves and stoked the anticipation. They’re just so beautiful too.

sept11m2

sept11m3

Joyful litter

18 September 2009 by Ingrid

optimism

I didn’t realize the MTA was putting joyful messages on the backs of metro cards but I think it’s a lovely idea. At least if people can’t be bothered to bin their garbage, the rest of us can get a momentary boost!

Emotionally vague

17 September 2009 by Ingrid

emovague

Here’s an interesting project from Orlagh O’Brien about the associations we form with emotions and the ways we express them. The project consists of maps of colors, words, and shaded bodies that show how and where people feel certain emotions. He says:

By gathering concepts of feeling by word, colour and line and creating visual languages for anger, joy, fear, sadness and love – a kind of democratic visual language is created – a backwards-brand. As a graphic designer, I am attempting to bring attention to the body’s patterns of feeling and innate intelligence in a systematic but playful way.

To me the color map says it all. Yellow and other bright, light colors for joy, dark muted colors for fear and sadness, and intense warm colors for the fiery emotions love and anger. It’s like a visual glossary for emotion.

I love this project because it makes a point I frequently am called upon to reiterate in the process of writing Aesthetics of Joy. People often tell me that joy is individual and personal, and that it’s impossible to come up with a consensus on what the aesthetics of joy are. Indeed, if you look at these color maps, you can see that some people find joy in intense red (the same red others associate with anger) and some people find joy in the kind of kelly green that makes others fall in love. But, overall, when you put all these people together, there’s a feeling that emerges that makes a kind of sense. It may be tyranny of the majority, but well over half of the joyful colors are warm, nearly all are saturated and pure, and none are black, maroon, navy, or gray. It may not be a universal consensus, but it’s a vibe that we see and intuitively feels right.

The graphics are also beautiful. They strike me as pH strips for emotion, as if you could take the emotional temperature of a culture, and it would come out like this. Very interesting work.

See the full joy page here.

Colorful living sculptures

17 September 2009 by Ingrid

dorner3

Squeezing brightly dressed performers into tight urban spaces, Companie Willi Dorner creates surprising living sculptures. Dorner aims to shift our perspective and cause us to reflect on the scale and structure of our environment. As much as the contrast between the rigid environment and flexible performers illuminates some basic truths about the design of buildings and spaces, I think the more interesting revelations relate to behavior.

dorner1

Like the flash mobs I wrote about earlier this week, the behaviors force us to question the unspoken norms that govern behavior in a society. The positions and arrangements of the performers violate these norms in striking and significant ways. They’re too close together, they’re entwined and contorted, they’re upside down, they’re horizontal, they’re in places forbidden by law or general good taste to occupy. Encountering these behaviors reveals a second layer of structure in a city: an invisible structure formed by codes of behavior that work as well as fences or street markings to maintain our orderly coexistence. The photo below, of the blue-clad person upside-down against the gridded wall, shows this beautifully — an irreverent subversion of both kinds of order.

dorner2

dorner4

Something like this is a little piece of chaos, and it can be done in disturbing fashion, or it can be done whimsically. Clearly this is an example of the latter, with color a primary cue to the artist’s intent. There’s a real sense of play here, like a game of hide-and-seek (or in the first photo, sardines) being conducted in plain sight. It would be fun to witness, but I think out of anyone the greatest joy belongs the performers, who have license to indulge their inner child and color outside the lines for a day.

via PSFK

Joyful project: surprise balls

16 September 2009 by Ingrid

ball1

Wonderful project idea from Sandra Juto. A surprise ball containing little treasures hidden by wrapping in crepe paper. You can buy them from Kiosk, or make one yourself. It would be a wonderful gift, especially for a child. It kind of reminds me of how my uncle once tricked me by giving me a little present packed in tons of nested boxes. Except as a kid you always think bigger is better, so there was a little disappointment factor to it. This is much nicer because you get little presents the whole way along.

Photos: Sandra Juto, via Oh Happy Day!

ball2

ball41

Joy is finding music in the everyday.

16 September 2009 by Ingrid

Get Adobe Flash player

Charles Spearin finds music in the cadences of voices speaking in their usual ways. He interviews his neighbors about happiness and searches out the hidden melodies that underlie what they’re saying. Then he sets these to music.

He calls his work the Happiness Project, which you can find more info about here. Thanks for the tip, Mere!

Joy in the news: happiness may be contagious

15 September 2009 by Ingrid

13contagion2-500

Choose your friends wisely: new research says they can make you happy (or fat, or a cancer-stick-sucking addict for that matter). We’ve known since at least Darwin that joy is contagious in a momentary sense — smiling or laughing often causes others to engage in the same behavior and share the pleasure of a particular experience. But this new research suggests a more durable social influence in determining positive emotion.

Interestingly, the article also suggests that positive emotion is more contagious than negative emotion. So while it pays to start hanging out with your friends in the rose-colored glasses, it doesn’t mean you have to drop the Debbie downers entirely.
NYT: Is Happiness Catching?

In another interesting piece of news today, French president Nicolas Sarkozy says France will incorporate happiness measures into their GDP. Though it sounds a little like the touchy-feely Bhutanese accounting method on the surface, the new method is the brainchild of Nobel Prize-winning US economist Joseph Stiglitz. The revised indicators account for the economic benefits of welfare systems, holidays, and environmental measures, correcting what many see as a bias towards productivity at any social and ecological cost in the current figures.
FT: France to Count Happiness in GDP

Sleep + bliss

15 September 2009 by Ingrid

13blisschart03

I’m a big fan of Christoph Niemann’s Abstract City blog on the NYT. His post on the supposedly simple pleasure of sleep makes me laugh, but it also makes me think seriously about the design of joyful experiences. These graphics may be a sweet, comical way of representing subjective human experience, but they’re also a brilliant way to distill out elements of experience for any kind of designer. What I’m trying to say is that they may be created as art, but they function as a tool.

Time as an axis reveals much. I love the oscillation of the “cool pillow” — a perfect sine wave illustrating how a little peak of joy can be reached again and again from a small, sensory pleasure.

Enjoy: Good Night and Tough Luck

13blisschart03-1

Joyful culture: flash mobs

15 September 2009 by Ingrid

img_3063
An email from a reader got me thinking again about joyful behavior. I’ve written before about joyful behavior in the form of random acts of kindness and other unexpected actions. These are often 1-to-1 or 1-to-many exchanges, and done with a certain level of intention.

Flash mobs are another form of joyful behavior, but rather than focusing on making one or a few people feel good, they’re focused on collective enjoyment at a large scale. For those who haven’t encountered this phenomenon, a flash mob is a public spectacle usually organized by email, Facebook, Twitter, text, and other social networking technologies and services. Flash mobs gather groups of random people to do unusual things, such as ride the subway with no pants on, host a subway station art gallery, have a pillow fight, blow bubbles, or do a huge coordinated dance routine. This phenomenon has become so popular that you can find more than a couple MJ-themed flash mobs with little effort, and lots of events that require at least a marginal suppression of dignity.

It may not always be in good taste, but it’s usually in good humor, and good fun if you’ve ever experienced one. My dad and I walked through Times Square during this year’s Bubble Battle, and felt first hand the joy of a place we know well entirely transformed by the odd, but welcome spectacle. Flash mobs are also a wonderful way to experience the contagiousness of joy in action. Watching the videos you first notice a few bewildered looks from the immediate passersby, followed by smiles and whispers to companions. Others, who may not have noticed the spectacle, see the reactions of those around them and snap to attention, and you can watch as the processing happens in their brains, and the smiles spread across their faces too. Like a water ripple, joy spreads outward in concentric waves. Confusion turns to delight, and then comes back in on itself, as people converge to get a closer look. Then cameras emerge and text messages are sent, propelling the ripple even wider.

When people talk about the rise of flash mobs, they always talk about social media. But social media are only the enabler; what interests me is the drive. Media are the how, not the why, and the why is an infinitely more interesting question. I believe the rise of these events is driven by a craving for joy in everyday life, a desire to let the inner child out to play in a way that feels free. It’s a drive for connection, for tactile experiences, for oddity among the homogenized landscape, for reprieve not just from recession but from all of the rigidities and pressures of adult life. It’s a desire to participate in something where the outcome is uncertain and unimportant, because the experience is about being in the moment. And it’s not just about being in moments, but about creating moments that are worth being in, more worth being in than moments spent in front of the TV or swiping your card at a cash register. It attracts people of all ages and lifestyles because this is a deeply human need.

It is a wonder when technology provides opportunities for the new satisfaction of emotional needs; but because emotional needs can be repressed, rechanneled, and hidden for long periods of time, their sudden satisfaction can make it look like they are new needs, rather than long-buried ones. Flash mobs, in their  absurd way, make us conscious of this latent craving for serendipity in our culture and ourselves.

img_3061

bubbles

For more on flash mobs:
NewMindSpace
ImprovEverywhere

Thank you to Riaz for the link to the Sound of Music flash mob and inspiration for this post