A color language

17 April 2011

IMG 0904

This book, by artist Kyo Myoung Kim, fascinates me. Spotted at an exhibit at the Cabinet space in Gowanus, Brooklyn a couple of months ago, the book has been lodged in my mind ever since. I can’t stop thinking about what it would be like to write this way, to communicate with a color language. Would you type it on a rainbow keyboard? Or compose on a color wheel? What kind of pen would you have to design to produce these signs?

Imagine the experience of creating this book, translating it from words into reds, violets, and oranges. What would it be like to be drilled as a child on a chromatic alphabet? To unlock meaning effortlessly from this linguistic confetti?

Hue, saturation, value: What roles would these play? I can’t help but push this further. Pure hues might be phonemes, and the lengths of the bars might indicate inflection. Value might be volume. Saturation might be emotional tenor. Can you imagine the beauty and the power of a language like this? I was reading this week about how phonetic languages (most Western languages), as opposed to pictographical languages (Chinese, Japanese, etc.), offer the flexibility to be able to write in dialect. I never thought about this before, but because all we’re doing in writing English is transliterating sounds, we can change these sounds around to suggest a drawl or foreign intonation. A language like this color language I’m suggesting, though it would be nearly impossible to master, would allow new layers of meaning and direction to rise from the page. Think how crude our written tools of emotional expression – the all caps, the exclamation point – seem, against the possibility that words themselves could be colored based on emotion and volume. In a novel, you could see an argument set in dark, deeply saturated bars. A mumbler would speak in strands of near-grays. A languid, happy character would shine through long bars of bright pastels. A new richness of plot and character would be available to writers and readers.

A reader would not actually need to understand the language to feel some of the meaning. Like spoken language, where we understand much from inflection, even in languages we’ve never heard before. One could flip through a book in this color language and feel the arc of the story, understanding the emotional narrative if not the descriptive one.

This language also would mean the same speech might look different when uttered by a different speaker. I’m imagining a poem written in this language, transcribed as read by three different readers. How different these would look, but still comparable, because all the hues would be the same. Or imagine a small book, with a series of poems as read by two readers, the two variations facing each other across the pages. (A project for a rainy day.)

I suspect there might be two unexpected discoveries in this exercise. One, that the immediacy of color might change the meanings of words. Some words might be unexpectedly beautiful, others jarring, depending on the new system. A kind of synaesthetic onomatopoeia might emerge. And secondly, that folding emotion into language might create a different kind of awareness of emotional content in dialogue. If we had to encode what we’re feeling in language, how would this articulation affect us? And if our emotion were indicated in our writing, how might our relationships change? Would we feel closer to each other, or would new misunderstandings arise? Would color language be a truer reflection of our minds? Or just a richer one, without any bias towards precision or accuracy?

Correction: The name of the artist of this piece should have read Hyo Myoung Kim. Apologies for the error. You can find more of Hyo Myoung’s work here.

The joy of illegal rainbows

2 January 2011

A wonderful find, from my dear friend Mara of Neither Snow, is this “rainbow warrior.” The warrior is a street artist working in Albuquerque, using spilled paint to pour rainbows off the tops of buildings. He (or she)’s really got some people riled up (see newscast, here) and it strikes me as remarkable that people can be so dour in the face of rainbows.

The charm of the story is in how the community has rallied to the warrior’s defense. This Facebook page has drawn 1,492 fans “in support of the Rainbow Warrior, whomever s/he may be.” And the soul of the story is in the warrior’s own words. This is the warrior on his/her inspiration for painting the rainbows:

About three or four years ago … I was feeling really depressed and I had this notion that if I went out and painted a rainbow, maybe someone would see it and feel what I was feeling or feel anything as intensely as I was. The first one I did, I just literally dumped the paint over the side of a pretty ugly, abandoned, alleyway building.

And this is the warrior on street art:

I want to inspire other people. That’s part of all my art; it’s always positive. I think I chose street art to inspire somebody else in a way that’s outside of the box. Like somebody who wouldn’t normally be exposed to street art, somebody who would just walk past it. Street art really saves a lot of people who are down in their lives and on their luck. This is their one and only outlet. Plus, you get an immediate response from people. A lot of times it’s just, Look at that graffiti on that freeway wall. But maybe the graffiti on the freeway isn’t the ugly thing, maybe that’s not what they’re angry about. Maybe they’re angry about how for the last 10 years you’ve been driving through this prison freeway with these big ugly gray walls and it just took the graffiti to point out the ugly that was already there.

I find this tension – between the forbidden act of graffiti, technically vandalism, and the delight people are discovering as a consequence – acutely compelling. Is an illegal rainbow still joyful? Here’s a letter writer commenting on the rainbow warrior situation:

So, somebody lays down a rainbow on the thing, a piece of art (and yes, it is art, even if it is “free,” and maybe especially so) that pokes fun at the mess, that makes me grin and say, “That’s a little better!” As a life-long citizen of Albuquerque, as someone who has had his very personal property damaged by genuinely malicious individuals: this isn’t the same thing. Is it graffiti? Yeah. Is it the same as somebody tagging a vulgar word on the car my parents gave me when I went to college? No. The intention of the rainbows is perhaps mischievous, but it is definitely not malicious. The intention, and the execution, is a wink, a laugh, a little unexpected burst. Worth a slap on the wrist and a good talking to, nothing more.

(Ok, and now I’m going to pause, because the 400 words and 45 minutes I just spent finishing this post have vanished into the ether that is this charming second day of the new year. [Deep breath and a moment to convince myself it will come out better the second time around.] Ok…)

I like this distinction between mischief and malice. The mess the writer refers to is the Anasazi building, the most public of the warrior’s targets, a high-rise which had recently been taken over by the Albuquerque government because the developer was charged with fraud, (a crime with no discernible aesthetic value). I like the idea that the rainbow has in a way recast an unfortunate incident for the citizens of the city. Redemption, via transgression.

How important is this element of transgression in the joy we feel from street art? Is there something inherent in the violation of boundaries that fuels our pleasure when we look at it? The carefree disregard of the strictures of private ownership and the numbing conventions of urban aesthetic culture? Maybe our delight is less about the vibrancy of the color, and more about the irrepressible spirit that put it there.

I’ve been wondering this in the wake of a visit last week to Wynwood Walls, a collection of murals in an artfully dingy Miami neighborhood. Wynwood brings together works by a range of street artists, well-known names like Futura, Shepherd Fairey, Nunca, Space Invader, etc. under the sanction of gallerists and developers, in a project that dropped out of Art Basel 2009. I really like a number of these works (particularly the piece by Nunca, below), and I recognize that the mainstreaming of street art gives these artists a chance to make a real living, but I can’t help but wonder: Is some of the joy lost by bringing these works into this kind of walled garden? Tamed by the light of legality and legitimacy, are they just a bit less vibrant, a bit more inert?

Maybe my previous question – Can an illegal rainbow be joyful? – had it backwards. Maybe it’s precisely the illegality that touches us. Mischief, with its attendant unpredictability and freedom, makes us feel vicariously free.

Thoughts?

By the way, if you find yourself in Miami, definitely make your way over to Wynwood and see it for yourself. Have lunch at the Wynwood Kitchen and Bar and wander the zillions of galleries which seem to have sprung up, perfectly distressed-looking, practically yesterday. It’s a nice day out, and a welcome departure from the excess of the design district.

Rainbow Warrior images via Patricia Austhoff and The Fibe Squad. And again, thanks, Mara.

Bringing color to life

19 October 2010

I love this new ad from Canon Pixma, which is the result of an unexpected combination of paint, sound, and a macro lens. It almost feels like peering into a magical world: The slow speed and tight focus allow us to see transient sculptures that would just be a mess of splatters to the unaided eye. It’s also an intriguingly experimental approach. I feel like there is a rising trend lately towards experimentation in ads, events, and art pieces; people set up systems of conditions and allow unpredictable variation to determine the results. Mother’s ad for IKEA is a recent example, where cats, with all their mercurial whims, were released into the store to see what interactions might occur. As in this case, the “making of” video is as significant as the final result — the process is as joyful as the outcome. The work of design shifts from creating a beautiful thing to orchestrating a beautiful system, from controlling variability to modulating it.

The ad first caught my eye as a possible example of joywashing. I did an interview the other day during which I was asked to talk a bit about the concept, so it’s been top of mind. I said that joywashing itself isn’t harmful — more aesthetics of joy in the world is hardly a bad thing — but that it bothers me to see advertising that puts a chipper veneer on an ordinary product and claims it will make you happy. I’d rather see the design of the product reflect the emotional claim. If the product fails to deliver on the joyful promise, then it’s joywashing. But seeing this ad makes me want to refine that statement a bit.

I have no idea if the Pixma printer is a good one or not, whether it produces dazzling color or only so-so color, whether a print it makes is any more likely to cause delight than a print from any other printer. So on those grounds this ad would be suspect in my book. But I think this marketing effort transcends joywashing because the ad itself is truly joyful. In contrast to most ads, which say their brand is joyful (usually they shout it at you), this ad instead offers a brief experience of joy. Through an artful experiment full of delightful aesthetics, it creates a minute-long immersion into a surreal, uplifting world. I found myself spellbound by the ethereal forms and celebratory movements — it’s a great illustration of just how emotionally evocative abstraction can be.

I hope the product delivers on the tagline: Bring color to life. But even if it doesn’t, the ad doesn’t feel like joywashing because it can be appreciated and enjoyed all on its own. If the product doesn’t live up to the promise, I’ll buy something else, but at least I can appreciate the fact that the company has invested in creativity, and has chosen to put something inspiring out there, instead of insincerity, hoodwinking, and self-congratulation. I’d love to see the creativity and joyful spirit of the ad spark user’s creativity in similarly delightful ways. Even better would be if Canon had an events program up its sleeve, like Levi’s Workshops, for example, that will teach people ways to “bring color to life.” In this case, the ad, events, and products would all be parts of the Pixma experience, and the brand’s delivery against the promise of delight.

Auto-rainbow

26 September 2010

This clever little rainbow by Dutch artist Helmut Smits made me smile. Not quite the reaction of the “double rainbow” guy, but still, there’s something joyful about rainbows…

I love the opportunistic quality of this incredibly simple piece, the way it takes advantage of an existing motion to create something beautiful. For people who regularly sit behind the wheel of a car, the movement of windshield wipers is almost invisible — of course, it’s designed to be that way. Like a kite exposing the movement of the wind, or these speed blend tires embellishing the motion of bike wheels, it’s amazing how a little color can expose the hidden beauty of an ordinary arc.

{via @etsy}

Joy and death? The Merry Cemetery

4 September 2010

Can death be joyful?

The Merry Cemetery is a real burial site in Romania. But instead of the traditional somber aesthetics of death, the headstones feature colorful designs and scenes that explain how a person died. Some of those scenes are not too joyful (see: “Three Year-old Hit by Car,” above) but they do wrap the experience of death in a more uplifting aesthetic package. It may not make you feel any better about the loss of a loved one, but I wonder if it does change your immediate mindset on entering a cemetery. It sets a lighthearted tone that might remind a visitor that life is fleeting, and to spend the visit remembering the joys of being with the deceased, rather than the pain of being without them.

These somewhat gaudy headstones remind me of a procession that went by on the day we buried my grandmother. We were driving back from the burial, and at that moment a hearse drove up with an enormous picture of a deceased woman on top, ringed with many garlands of flowers. It was so visually loud I had a moment of synaesthesia: I could practically hear a marching band accompaniment to the parade-float aesthetics of the hearse. It was a jarring contrast with the understated, Bach sonata aesthetic of the funeral we had just attended, and my cousin couldn’t help but say, “That is so not Nana!” It was true, and we burst out laughing. Nana was reserved, self-effacing, elegant, in life and in death.

But to each his own. Apart from a merry cemetery or a joyful hearse, have you come across other ways people create a joyful celebration of a person’s life, after death? Do you know of any other joyful funeral rituals, either personal or cultural?

{via boing boing; images: Michael Foord}

Joyful commuting

20 June 2010

Yesterday while riding the Q train into Manhattan, my friend Maggie and I made a joyful discovery! She noticed it first — flashes of graffiti that looked cute, almost childlike. Then as we watched, the recurring images resolved themselves into an animation, a kind of underground zoetrope.

I was too slow with the video camera to catch it, but courtesy of YouTube, you can see it above. A little googling revealed that the work is called Masstransiscope, and was installed on a disused subway platform by independent filmmaker Bill Brand in 1980. Evidently it fell into disrepair, but was restored in 2008.

The piece is pure joy. It has no other purpose than to be a surprising bright spot in a morning commute, an interjection of whimsy into the dark underground. Does that make it frivolous? It reminds me of a post I wrote last summer about public art, which speculated on the purpose and value of art commissioned for communal spaces. The post was a response to an article that disparaged recent works in this field as amusing but “relatively empty experiences,” and in it I argued that joy is a very valid, and indeed, an important purpose for public art.

Recently, I read something that bolstered my conviction on this point. In Architecture of Happiness, Alain de Botton references a theory advanced at the turn of the 20th century by German art historian Wilhelm Worringer. One component of his theory explains our collective taste in art as a kind of craving for what we lack as a society. In de Botton’s words, a society “would love in art whatever it did not possess in sufficient supply within itself. Public art, then, serves a critical rebalancing function, especially in cities. Color, light, and playful forms restore harmony to a dense gray city. Lighthearted art creates moments that break the stress of urban living. Soft sculptures create ease in a hard, concrete landscape. They are emotional oases, and in my view, they are essential to a vibrant, healthy city life.

I think there’s food for further thought here. Some things have no justification on rational grounds. They could seem pointless or even wasteful, but our increasing awareness of the importance of emotion may illuminate their value. What else seems frivolous or unnecessary, but might actually be vital because of its emotional function?

Art, sexual selection, and renewal

5 June 2010

Feeling arty today, inspired by a semi-monthly art outing tradition I have with a couple of friends this afternoon. Most of the time this blog focuses on explaining joy, but today I just feel like sharing some. These paintings are by Berlin-based Barcelona artist Yago Hortal.

Ok, I changed my mind. I was going to just post some art, but as the title of this post suggests, I can’t help but noodle this a little more. Why do colorful swirls of paint make us feel so stimulated and uplifted? Why does art move us so? This question is especially significant in abstraction, where there’s no subject matter to react to, no inherent narrative, just pure sensation dancing about on our rods and cones. I’ve offered up a bunch of ideas on this blog about color, curves, and so on — why specific aesthetic elements may have evolved to make us feel joy. Recently I’ve come across a theory that puts our desire to make and view art in a more macro evolutionary context. In his book The Art Instinct, philosopher Denis Dutton contends that art arose as a (rather sophisticated) way of attracting a mate. He connects art with evolution through sexual selection, the aspect of evolutionary theory that deeply troubled Darwin before he was able to explain it, because it fostered the success of traits at cross-purposes with survival. (The peacock’s tail is the classic example here: Large and brightly colored tails may make a peacock more vulnerable to predators, but they’re selected for anyway because peahens prefer them. Research suggests this is because they indicate a peacock carries a lower parasite load than his dull-plumed buddies.)

Making art may once have said, “I’d make a good mate because I’m clever and creative,” selecting the desire to make and appreciate art, music, literature, and performance into the human genetic makeup. Of course, that doesn’t mean that the link between art and sex is persistent, that our current appreciation of art is akin to artist-lust, that a gift of a painting is foreplay. Evolutionary theory doesn’t offer explanations for our reasoned behavior in the present; it merely gives us origin stories, roots that help explain the common ancestry of our universal predilections. Rather, for me, it’s interesting to know that when we view art, somewhere deep in our brain may be the trace of a neural connection that links such apparently purposeless beauty with the desire that fuels our renewal. That our joy in art is not detached contemplation, but visceral, emotional, and vital.

Yago Hortal via but does it float

Joyfully uninviting

3 June 2010

Can something say “Keep Out!” and still be joyful?

This was the question that popped into my head as I considered the Razzle Dazzle Sculptural Security object, the angular plywood contraption jammed in the window of the house pictured above, by Detroit-based Design 99. The purpose of the Razzle Dazzle (more examples of which you can see below) is to protect empty houses from squatting and vandalization, a common problem in Detroit neighborhoods. An alternative to boarding up doors and windows, the method signifies that someone is interested in looking after a place.

A strong thread of joyful activism runs through all of Design 99′s projects: the brightly-painted Power House, a community space cum sculpture made from a previously empty house, or the Neighborhood Machine, a similarly hued Bobcat with trailers that can be appended for various urban renewal tasks, such as gardening and collecting found material. For these projects, aesthetics of joy such as bright color, stripes, and other patterns catch the eye and raise awareness for urban renewal projects. They also telegraph the spirit of the movement, and offer an exuberant energy that might inspire volunteers and invite onlookers to join in. The aesthetics visually convey the intent of the artists behind Design 99, Gina Reichert and Mitch Cope:

The Power House intends to be a stimulator and not an end in itself as a singular art object. The Power House is a broadcaster of potential ideas and a place to plug those ideas into. The Power House will be used as an interactive site, by us and by our neighbors. The Power House will become a symbol for creativity, new beginnings and social interaction within the neighborhood.

But while the house and the machine seek to invite, the purpose of the Razzle Dazzle is entirely different. It’s a three-dimensional “No Trespassing” sign. So there’s an inherent tension between the spiky, angular form, which articulates (and enforces) the “stay away” message, and the vibrant pattern, which is a visceral enticement. There is also a tension in the way the piece is crafted. The Razzle Dazzle’s form is haphazard, seemingly cobbled together from debris — something you might expect to see at an abandoned site. It looks like it might itself be an act of vandalism. But the deliberate color treatment transforms the meaning of the piece. It says, “Someone put me here on purpose,” and therefore, “Someone cares about this place.”

In this way, the Razzle Dazzle is inviting. Through a splash of color, it offers the promise that a space will be inhabited by people who will care for it and restore it. It’s an invitation to return, suggesting that next time you visit, it may not be an abandoned shack, but a lively business, a vibrant community gathering space, or a home. It’s a joyful “Keep Out,” because it’s also a “Come Back Soon.”

{via Core77}

Power House and Neighborhood Machine

Neighborhood Machine with solar panel trailer attached

Gardening trailer for Neighborhood Machine

Razzle Dazzle Sculptural Security objects

Rainbow cake

31 May 2010

I posted Leah Rosenberg’s delightful work earlier this month, and couldn’t resist a follow-up post of this amazing rainbow cake she made for her show. The cake was 7′ feet long and made in 13 7″ sections, each with a different configuration of stripes. This really adds another joyful dimension — variation and surprise — as she writes:

So over time throughout the night, as it was cut & consumed (from both sides towards the center of the cake) the colors and stripe pattern of the slice of cake that you had would be different from the hours prior.

She must have been baking forever, but how beautiful! I also love how pure and serene the long white cake looks before it was cut. You’d never guess the riot of color that lay inside.

Check out more photos from the show here.

Worrying, joyfully

18 May 2010

In case you missed it, this Idea Lab visualization from Sunday’s NYT Magazine made me smile, and made me think.

It’s interesting to me the way aesthetics can transform the emotional tenor of content. Though the subject matter has a negative slant (partially genuine, partially comic), the circular shape, colors, and stripes emanating like rays of light from the center make the whole thing kind of delightful. But why? I think it’s because our emotions react to aesthetics before they process content. Even when the aesthetics and content are dissonant, the aesthetics guide our reactions, I guess because in most circumstances, aesthetics are an accurate shortcut to understanding content.

What are other good examples?

Joyful palimpsests

12 May 2010

Really love this work by SF-based artist Leah Rosenberg. The pieces are made from sheets of acrylic paint layered over time. Stacked, they look like water-curled pages of old books, dyed in technicolor. The paint becomes form, rather than just surface. She writes:

My paintings are time and process-based works that combine elements of layering, systems of accrual, and color. I allow and encourage the build-up of paint to act in a three dimensional manner, at times to the point of doing away with the support altogether. These layers of paint function as a way to mark the passage of time, but also reveal the paints’ inherent materiality as it begins to take on its own shape. I select the colors based on personal systems, sometimes based on the text from a book that I am reading or lyrics of a song, other times reflecting a telephone call home to Saskatchewan, or the colors of the clothing worn by people who visit my studio throughout that day.

I love this idea of the shape of time accrued — the way each layer is a visualization of a moment, a chunk of time distilled into color and given shape by the ones that follow. Like a sedimentary rock in luminous, abundant color. And, not to overthink things too much, the pieces just look so wonderfully tactile.

Leah is having a show in SF at 18 Reasons, 593 Guerrero St., which opens Thursday, May 13. If you’re in the Bay Area, check it out (and send me some pictures, will you?).

Ice cream trucks around the world

29 April 2010

Ice cream trucks from around the world! What is it about trucks that lend themselves so readily to decorating?

via Let’s Color

Technicolor landscapes

25 April 2010

I’ve taken many plane rides before, but never seen a landscape quite like this. I recently stumbled upon this article showing Holland’s tulip fields from above. Can you believe there’s a landscape that actually looks like this? It’s like agricultural earth art. I had to dig up some more images for inspiration. Let’s hope all these April showers will bring us some, well, you know…

Images: livetowander, Daily Mail, powerfocusfotografie, Daily Mail, Samuel_Leo, _Darek, heavenuphere.

Soda rainbow

21 April 2010

Spotted this on Oh Happy Day! I don’t drink soda but what a joyful idea for a party or event. And of course I’m a sucker for anything color-coded so this gave me a real thrill!

The joy (and pain) of abundance

4 April 2010

Rob Walker (of Consumed) had an interesting post on his blog recently evolving the discussion around my Psychology Today post about Unhappy Hipsters and the emotional tenor of modern design. He picks up on my assertion that delight is at root an emotion connected with abundance. In my post, I wrote:

I think that modernism’s restrained quality is fundamentally in tension with the idea of delight. Delight is an emotion of abundance — a celebration of sensation and richness. Delight and joy are primally connected to wellness, and wellness in nature is lush, plump, vibrant, and bountiful.

Walker observes that there’s often something enchanting about abundance in the context of interior design, such as in many of the homes featured in “Sneak Peeks” on the blog Design*Sponge. (The photo above is from a similar type of series: The Selby‘s photos of the homes of creative people. This one is from the home of Sydney gallerist Sarah Cottier, photographer Ashley Barber, and their daughter Ruby.) We value a little abundance in the form of creative clutter because it makes a space invitingly human; collections of real things arranged at non-90 degree angles tell us we’re in a home, rather than a sanitized photo studio or furniture showroom. At the same time, Walker voices a healthy skepticism about the joys of abundance:

I am somewhat cautious about that connection between delight and abundance. Buying into that idea full-on would be emotionally catastrophic — I mean, maybe those “hipsters” are unhappy, but watch an episode of Hoarders and decide for yourself how delightful that abundance seems.

This contrast — between joyful collecting and anxious hoarding — raises some big questions that push the discussion on abundance into an important area. It’s clear there’s a line where things go from joyful plenty to horrifying excess. But where is that line? And why do many of us seem to have so much trouble staying on the healthy side of it?

A clue to our precarious relationship with abundance lies within our own brains, and the neural wiring that underpins our emotional responses. Many emotional reactions are triggered unconsciously by aesthetic (or sensory) elements. Aesthetic elements can take on different meanings through cultural encoding and personal experience, but underneath these layers there is often a kernel of biological inclination, shaped by evolution. One example, which I alluded to in my PT post, is people’s general preference for curves. A primal, unconscious part of our brain (the amygdala) has an intrinsic, background-level fear response to sharp corners, a reaction that makes sense. This emotional response raises our alertness around potentially harmful objects, and by consequence, our chances of survival. The response is purported to have developed over the more than 80,000 generations of the Pleistocene era when humans were evolving into their present form, and were surrounded by an environment where the angular things they might have encountered included cliff edges, tree branches, and predators’ claws — all things around which it’s unwise to be too cavalier.

I believe there’s a similar evolutionary principle going on with abundance, a hardwired predilection etched deep into our brains. My view is that a preference for abundance is a natural residue of generations of evolution in an environment where “too much of a good thing” conferred greater chances of survival. This is why we pig out beyond satiation at buffets and why candy stores make us feel like kids — because these things are aesthetic signifiers of a secure resource stream, something we are predisposed to celebrate and revel in.

At the same time, what was adaptive in the Pleistocene can be maladaptive in the post-industrial age, especially when taken to extremes. For most of us living in the first world, the unpredictable cycles of plenty and privation have been leveled out to such an extent that our greatest want is a lack of ripe mangoes in January. Abundance runs amok; it clogs our arteries and our atmosphere and it accumulates not just in the homes of hoarders, but throughout our environment. It hogs resources, giving some people unimaginable riches while consigning many more to persistent scarcity. This state of affairs is clearly not joyful; it’s rife with guilt, anxiety, and shame. When the population of humans was small relative to the available resources, and resources came and went in uncertain cycles, an insatiable craving for abundance made sense; now, this proclivity can be a truly destructive influence.

But our genes don’t know this. So the hardwired emotional responses that once worked so well to enhance our well-being and survival are now sometimes odds with the same ends. We stuff ourselves, shop-till-we-drop, and hoard because on some level it feels good, even if consciously we know it’s not good for us. Fortunately, we are not slaves to our genetic predispositions. While their influence over our behavior can be profound, it is modulated and controlled by a frontal cortex capable of understanding the dilemmas we face and making necessary tradeoffs. One way we do this is by exercising control over our actions, turning down a second helping or politely declining a tempting sales pitch. Another way is through the design of our environment, and this is where I think an aesthetics of abundance could be quite powerful. Can we design a feeling of abundance without the actual abundance, i.e. without having to use a lot of material, or hoard a whole ton of stuff?

What follows are a few early observations on the idea of aesthetics of abundance, along with some examples. Celebrations such as festivals are a big inspiration in this area, because they often feature abundant, yet temporary, displays, meaning they often need to feel big but be small enough to pack away later. Balloons are often used to create a sense of abundance, even though the actual material they consume is comparatively small. Confetti (though problematic in the cleanup), is another example of a product that creates a sense of abundance with little material. Surface treatments, such as patterns, can also create a feeling of abundance, particularly stripes and polka dots. I love how these stripes on the side of the Barcelona Flower Market seem to swell and move, suggesting the bounty inside:

Designer Paul Smith certainly understands this principle as well:

Another example — these polka dots from the Trash: Any Color You Like project take a feature of city life that normally fades into the background and makes it feel more abundant (an effective way to get people to reflect on the consequences of abundance!).

Variegated color and texture treatments also work to create abundance. Because of the rainbow hues, these chopsticks feel like “more” than they would if they were all one color.

A feeling of abundance can also be created with form and texture, such as with the ruffles that are in shop windows across the country right now for spring.

Abundance is not just about form, but also about context. A teaspoon of sprinkles feels abundant on an ice cream cone; in a giant field, the same teaspoon is insignificant. The cornucopia symbol is apt — abundance needs something to spill out from, a container to press against. It’s easier to make a small home feel abundant than a big one, which is a counterintuitive principle of some comfort to us small-apartment city dwellers. By designing small frames, we can make the things inside feel more bountiful. There’s also a role for design in illustrating the line between abundance and pure excess. That’s part of why the Design*Sponge “Sneak Peeks” are so satisfying. They show managed clutter, abundance in balance. Like a healthy psyche, they are full of emotional experiences, memories, and desires, arranged with some acknowledgment of a rational super-structure. Effusive, but not chaotic.

Like anything taken to extreme, abundance ceases to be joyful once it crosses a certain line. Science doesn’t offer much insight as to where the line is; we just know it when we see it. Love in excess becomes infatuation. Self-confidence becomes narcissism. Neatness becomes compulsion. Too much of any good thing is no good at all. The overstuffed houses of hoarders and the ultra-minimal, bare bones interiors featured in design magazines are two ends of a spectrum of beliefs about homes and happiness. I could just as easily take on the hoarders as the zen-modernists, except for one thing — no one is advocating the hoarder lifestyle. Even the hoarders view their condition with shame. Minimalism, on the other hand, is often preached as a lifestyle nirvana — a blissful, transcendent state achieved by letting go of material things. For some people, this kind of muted emotional landscape is a relief, a break from a high-stress job, information overload, or a plethora of buzzing devices. But for most of us, I’d contend that this kind of environment runs against our emotional nature. We’re made to feel joy in an abundance of color, texture, and sensory stimulation; it’s what makes the neurons fire and the brain grow and develop. Rather than fight it, I’d love to see us use design to create a more sustainable kind of abundance, one that gives us delight without compromising the joy of generations to come.

Images: Barcelona Flower Market via yatzer; Paul Smith Mini via Flickr; trashbags by Adrian Kondratowicz; chopsticks via DWR; ruffles: S/S 2010 shows by Oscar de la Renta, Valentino, and Colette Dinnigan, via Style.com.

Murketing: Clutter, Objects, Joy
Psychology Today / Design and the Mind: Unhappy Hipsters: Does Modern Architecture Make Us Gloomy?

Joyful art: Fireworks

28 February 2010

Really liking the colorful flatness of these spreads from Fireworks, by Mike Mills, plus one last set of rainbows (from his 2008 installation in Milan) to round out the day.

In rainbows

28 February 2010

This looks like a delicious dessert for a spring day. Maybe something to eat when you’re wandering around Wuppertal…

And maybe if you were carrying…

On such a colorful day, you might run into someone like this:

And then if you got tired, you’d come home and take a seat:

My files are full of these joyful, colorful images that have caught my eye at one point or another. I save them up in folders with names like spirals and candy and things that look like ice cream. Then I forget what I put in them, and sometimes when I go in and open them up they are like little presents. This is the contents of my rainbows folder, now emptied out so I can start gathering anew!

Top to bottom: Rainbow jello, via DailyCandy; Holsteiner stairs in Wuppertal, by Horst Gläsker; Bolsaco by SuTurno; Photo by Paul Smith, posted on his (maddeningly non-permalinked) blog 13 August 09; Paper-wood stool by Drill Design.

ps: I love how Paul Smith describes his photo, above. He says, “this man is also a shop,” which is such a lovely window into his view of retailing. If you’ve ever walked through one of his whimsical, eclectic shops, you can immediately see the connection to this image, and the notion that selling is secondary to the pleasure of being among (and creating) arrangements of delightful things.

Joyspotting: 33rd and Lex

15 February 2010

Spotted this installation near the corner of 33rd and Lex a few weeks ago. Despite the bitter cold, people kept stopping to play. Does anyone know whose work this is?

Joyful art: Morgan Blair

9 February 2010

Morgan Blair‘s Diamond Collection. Like a pile of technicolor paper airplanes….

{via mandr}

Carnations, pink and joyful

25 January 2010

These variegated poufs of carnations are like a gorgeous brand of cheerleaders’ pom-poms. I love how this arrangement makes a prosaic blossom seem so luxurious. They’re so tactile too — you can just imagine how the cool, feathery petals would feel on your hands.

{flowers by BORNAY}