Last week I was interviewed for this great piece on the trend towards “tiny sweets” by New York Times writer Julia Moskin. In the article I try to demystify why it is we’re attracted to mini-canolis or Baked by Melissa cupcakes (above) and talk about the “Alice in Wonderland effect,” where big changes in the scale of objects around us, either tiny or huge, make us reconsider our scale in relation to the world in a joyful way.
Awhile back, the website Science and Religion Today asked me to write a short piece on the topic of aesthetics of places of worship, and I thought about some of the ideas in that piece when I saw these amazing images of vaulted ceilings from the book Heavenly Vaults, by David Stephenson. I realized I never posted the piece in full here, so I thought I share these ideas from the archives:
People seek many different things in a spiritual experience, a fact attested to by the variety of religions and rituals practiced around the world today. But if there’s one motivation that all faiths seem to share, it’s a desire for transcendence — a wish to rise above mundane concerns and commune with a higher or more complete entity. When we worship, we look to shift our perspective away from the trivial towards the big picture, to put ourselves in context of a larger whole. Can design help us do this?
In short, yes. Design won’t make believers out of atheists, but it can certainly provide conditions for deepening the experience for the spiritually inclined. Researchers studying awe, an emotional state closely linked to transcendence, believe that a key trigger is a sense of vastness. Encountering objects or spaces that are extremely large in scale, from Ayer’s Rock to the Grand Canyon, stimulates what psychologists call a need for accommodation — a need to take this new experience and fit it into our existing mental models, stretching them in the process. As our mental models struggle to accommodate the power behind works of great scale (both natural and manmade), we feel smaller by comparison. Our focus broadens, which effectively minimizes our daily preoccupations. The builders of the great cathedrals, the Angkor temples in Cambodia, and Easter Island’s famous moai statues all understood, whether explicitly or intuitively, the power of great scale to inspire this perspective-shifting, spiritual sense of awe.
Scale can be particularly effective when the exaggerated dimension is height. Earthly existence naturally has a vertical orientation, defined by the gravitational force that holds us to the earth. Upward directionality is associated with lightness, air, and spiritual thoughts, while downward brings connotations of heaviness, earth, and physicality. Some religions conceptualize this vertical dichotomy as a moral one, with heaven above earth and hell below it. And many religions conceive of the spirit as a weightless entity, which is freed upon death from its gravity-bound body. Defying this downward pressure by turning our gaze upwards naturally leads many of us to a more spiritual frame of mind. Structures that are upwardly expansive feel more conducive to worship than those with low, dark ceilings. This effect can be enhanced by adorning the ceiling with elements that cause the gaze to drift upward, such as lighting fixtures, ceiling frescos, or skylights.
Turning the gaze upwards has another effect: it allows more light into the eye, and light is another aesthetic element that can enhance our spiritual experience. Light is a common metaphor for deities and a proxy for their blessing. In Genesis, God’s first act after creating heaven and earth is to proclaim “Let there be light.” When a religion wins a convert, they say he has “seen the light,” and the object of spiritual quests is “enlightenment.” Many early religions, such as those of ancient Egypt and Greece, featured gods of light or sun as primary deities. It makes sense that light would be so prominent a feature in worship, considering its significance to our survival. Light was certainly on the minds of gothic cathedral builders when they developed the practice of using flying buttresses. By taking pressure off of the walls, these exterior structures allowed for taller, lighter cathedrals with vast expanses of glass windows that were previously impossible. Structures of worship are at their most sublime not just when they’re bright, but when they call attention to the light and focus our gaze on it. Stained glass windows are one way architects of religious structures have done this. Others work with natural light. A particularly beautiful example is Osaka’s Church of Light, designed by Tadao Ando. The cuts in the expansive structure shape the light, giving it form and presence. The result is an expansive space with a transcendent glow.
Surely there are other aesthetics more specific to different religions that can enhance the experience of prayer and spiritual contemplation. Features such as the structure’s shape, color treatments, and level of adornment all vary according to belief systems. But these three elements — scale, height, and light — seem to have deep roots in human nature or cultural practice that make them particularly conducive to achieving spiritual communion. Can you pray meaningfully in a dimly lit, undergound cave? Surely the answer is yes. But an expansive, well-lit space is more likely to put you in a prayerful mood.
I love this new ad from Canon Pixma, which is the result of an unexpected combination of paint, sound, and a macro lens. It almost feels like peering into a magical world: The slow speed and tight focus allow us to see transient sculptures that would just be a mess of splatters to the unaided eye. It’s also an intriguingly experimental approach. I feel like there is a rising trend lately towards experimentation in ads, events, and art pieces; people set up systems of conditions and allow unpredictable variation to determine the results. Mother’s ad for IKEA is a recent example, where cats, with all their mercurial whims, were released into the store to see what interactions might occur. As in this case, the “making of” video is as significant as the final result — the process is as joyful as the outcome. The work of design shifts from creating a beautiful thing to orchestrating a beautiful system, from controlling variability to modulating it.
The ad first caught my eye as a possible example of joywashing. I did an interview the other day during which I was asked to talk a bit about the concept, so it’s been top of mind. I said that joywashing itself isn’t harmful — more aesthetics of joy in the world is hardly a bad thing — but that it bothers me to see advertising that puts a chipper veneer on an ordinary product and claims it will make you happy. I’d rather see the design of the product reflect the emotional claim. If the product fails to deliver on the joyful promise, then it’s joywashing. But seeing this ad makes me want to refine that statement a bit.
I have no idea if the Pixma printer is a good one or not, whether it produces dazzling color or only so-so color, whether a print it makes is any more likely to cause delight than a print from any other printer. So on those grounds this ad would be suspect in my book. But I think this marketing effort transcends joywashing because the ad itself is truly joyful. In contrast to most ads, which say their brand is joyful (usually they shout it at you), this ad instead offers a brief experience of joy. Through an artful experiment full of delightful aesthetics, it creates a minute-long immersion into a surreal, uplifting world. I found myself spellbound by the ethereal forms and celebratory movements — it’s a great illustration of just how emotionally evocative abstraction can be.
I hope the product delivers on the tagline: Bring color to life. But even if it doesn’t, the ad doesn’t feel like joywashing because it can be appreciated and enjoyed all on its own. If the product doesn’t live up to the promise, I’ll buy something else, but at least I can appreciate the fact that the company has invested in creativity, and has chosen to put something inspiring out there, instead of insincerity, hoodwinking, and self-congratulation. I’d love to see the creativity and joyful spirit of the ad spark user’s creativity in similarly delightful ways. Even better would be if Canon had an events program up its sleeve, like Levi’s Workshops, for example, that will teach people ways to “bring color to life.” In this case, the ad, events, and products would all be parts of the Pixma experience, and the brand’s delivery against the promise of delight.
A few months ago I wrote about the architecture of worship — about how elements like elevation, light, and scale create a sense of awe that supports transcendent, spiritual joy. These elements are common to holy places: churches, temples, and mosques, as well as many spiritually significant natural spaces.
This morning, as I was reading The Architecture of Happiness (this is inspiring a lot of thinking at the moment), I came across a discussion of another aesthetic element that might stimulate that wonderful perspective shift we associate with religious joy: pattern at scale. Alain de Botton writes:
Muslim artisans covered the walls of houses and mosques with repeating sequences of delicate and complicated geometries, through which the infinite wisdom of God might be intimated. This ornamentation, so pleasingly intricate on a rug or a cup, was nothing less than hallucinatory when applied to an entire hall. Eyes accustomed to seeing only the practical and humdrum objects of daily life could, inside such a room, survey a world shorn of all associations with the everyday. They would sense a symmetry, without quite being able to grasp its underlying logic. Such works were like the products of a mind with none of our human limitations, of a higher power untainted by human coarseness and therefore worthy of unconditional reverence.
In prior posts, I’ve talked about pattern’s ability to create a sense of abundance, through a visual illusion that uses surface to mimic volume and quantity. This matters because we are innately drawn to abundance, and the aesthetic abundance of patterns such as dots and stripes seems to satisfy a vestigial hunger in our primal mind. Trained to the cycles of glut and privation, we crave quantity as a bulwark against an uncertain future.
But what about the type of pattern that de Botton is talking about — pattern so vast and so staggering, it creates an abundance almost incomprehensible to the human mind? At these orders of magnitude, dazzled by a supernatural abundance, our minds struggle to reconcile the scale of what we’re witnessing with the boundaries of our experience. We measure this new experience against the possible, the normal, and the likely; in each case, our existing mental models are challenged and stretched, causing us to wonder about how this experience came to be. We also face this conflict, between a new experience and our mental models, at encounters with great scale (Grand Canyon), great force (a thunderstorm), great talent (a passionate aria), or great good fortune (“miracles”). For the spiritually inclined, religious belief becomes a way to accommodate an amazing new experience, to explain it and the feeling it triggers within us. For non-believers, though the explanation may be different, the aesthetic awe and resulting joy is there too. It is joy at its mysterious best.
There is also, as de Botton observes, a transporting effect played by pattern at scale. The patterns that line the insides of mosques, like the colored light from stained glass windows, create a world apart. They are immersive and enveloping, jolting the mind away from mundane concerns and holding them at attention. In this way, they function not just as context for worship but a tool of it. Like a zen Buddhist koan, the endlessness of pattern dazzles and contains our restless minds, leaving them primed and open for transcendence.
Recently, the website Science and Religion Today invited me to answer an intriguing question: what architecture or design works best for places of worship? I shared a few thoughts with them on aesthetic elements that tend to put people in a spiritual frame of mood, regardless of religion. Read my answer here.
What is your favorite place for spiritual communion? Why? I would love to hear your thoughts.
Image: Osaka’s Church of Light, designed by Tadao Ando. Photo via Wikimedia Commons.
I am a big fan of snow. I know it’s inconvenient. I know it piles up in big drifts that make it hard to get around. I know you have to shovel it within 4 hours in Brooklyn or you’ll get a ticket. I know it looks pristine for about 30 seconds in the city and then it turns poo-brown and ugly. I know all this but there’s really nothing you could say that would make me love snow any less.
My first reaction to snow is always a visceral call to memories of childhood joy: “Snowday!” Just the barest snippet of a winter weather forecast or a “storm warning” brings a rush of delight. As a child, a forecast of snow meant I immediately put down the books and pencils and stopped doing my homework, and started dreaming of sledding and hot chocolate and the general indolence of a holiday in the middle of the week. Occasionally the snow failed to materialize, and I was on my way to school with a pack full of unlearned knowledge and bad excuses. But usually the comforting voice of the local radio announcer would announce my school closed along with my best friend’s, and we would grab our matching orange plastic sleds and head for the hills. As an adult, I see snow, and I turn right back into this little girl (in the red, on the left):
There’s a personal joy for me in those memories — in having them and sharing them. But I think there’s a deeper, more profound joy to be found here, one that is more universal because it derives from the aesthetic experience of snow. There’s something magical about snow, the way it drops from the sky with the lightness of cotton, and yet rests so heavy on the earth. There’s a sense of awe created too, by the extent of its scale, both macro and micro: snow covers everything, quickly and indiscriminately, and yet miraculously, because the scale of each flake is so diminutive.
These are common joyful elements that I have written about before, but looking at the commonalities illuminates the many facets of snow’s delight. With its lightness, snow is like bubbles, feathers, dandelion seeds, marshmallows, and meringue — transcendent things that are made of and at home in the air. With its scale, snow can be like the ocean, the redwoods, or the Grand Canyon — awe-inspiring in its vastness. And yet, as tiny things, snowflakes are like jewels, like haikus, and like hobbyist’s miniatures — joyful things made precious by the intricacy they possess in such small scale. Snow’s magic is the magic of invisible sources, of something from nothing. A snowfall is a slow-unfolding abracadabra moment of a rabbit being pulled from a hat, an extended display of the tangible emerging from the intangible as it blows and accumulates into drifts.
Underlying all of this, for me, is a kind of joy of transformation. Snow is itself a shapeshifter, first light, then heavy; small, then large. It is moldable, a substrate for transient sculpture, be it snowman or snowangel, or merely a snowweapon in the form of an icicle or a ball. But more significant is what snow does to what’s around it. In this sense, snow is an intrusion, a new element that transforms its context by its presence. Snow’s intrusion into a city is all-encompassing. Snow’s color and texture redefine the setting. Its volume and density redefine the action. It blankets, it bleaches, and it slows. Snow changes our behavior; it gives us permission to be more playful. And snow changes the feeling of even indoor spaces, making them more intimate and cozy.
The pleasure of this transformation is heightened because we know it won’t last. Days, sometimes weeks, after the first magic act of its appearance, snow performs a second one, disappearing into what seems like nothing. We revel in it because we know it’s an evanescent joy. And we’re not sorry to see it go because we know that like all true delights, it will come again.
On Sunday night I finally saw Avatar. I think I was one of the last people in New York City to do so. I saw it on the Imax at Lincoln Square. I can’t imagine what it would be like on a regular screen or without the 3D, but I’m sure it pales in comparison — just the sheer scale and immersiveness of the experience were dazzling.
There’s so much to say about the joy of this experience, (and also where it fell short), but the most compelling aspect for me is the world James Cameron has created in Pandora. I’m sure I’m not the only one who felt a little bummed to be back in the real world after the film was over, and found the transition from sacred trees to streets a little jarring. It’s a transition from a joyful world to a mundane one, from a place filled with magic and wonder to a city that feels dull and sublunary by comparison. And the difference is all in the aesthetics.
Cameron takes a seemingly ordinary rainforest (already a lush, joyful environment) and imbues it with light, movement, and magic. Everything native to Pandora glows: the trees, the seeds, the mosses, the waters — even the animals. The peculiar luminosity is celestial; the lichens become like a carpet of stars, the tree of life like a cluster of comets. (It kills me, by the way, that I can’t get still images to illustrate these things — evidently the Avatar PR machine is more interested in gunships and battles than the beauty of the setting. Did I miss something? Or wasn’t that just the whole point of the movie?)
Anyway, bioluminescence has long been a source of wonder here on Earth, whether in fireflies or glowworm caves or tropical bays of phosphorescent plankton. But in our world, it’s a rare pleasure, one that many people never experience firsthand. Cameron has taken this joy and scaled it up, creating a world ablaze with ethereal light. Pandora’s light is magical because of its inexplicable beauty — like the earthly bioluminescence it emulates, it operates through chemical light-making processes that seem mystical in contrast to the logical workings of electricity — like a hidden flow of energy.
“A hidden flow of energy” is Cameron’s actual explanation for the bioluminescence in the film. The scientists in the film state that the organisms function like a neural network, all connected to each other symbiotically. This connectedness is another joyful theme, since joy is very much about unity, coming together, and inclusiveness. The aesthetic illustration of this is the bond formed when the Na’vi encounter certain other organisms — the animals they ride to hunt, their mates, or the tree of life. The fusion of the illuminated tendrils calls to mind a kind of neural embrace, where disparate elements craving contact find each other and communicate wordlessly.
These energy flows are magical, and they manifest in other ways besides communication and light. The mountains of Pandora float in midair, like karst formations reflected in still water, and are described to be constantly moving. Creatures float as well. The seeds of the tree of life drift like glowing white-violet jellyfish, giving the impression that Pandora’s atmosphere is rich with this energy, changing its density at will from the thinness of air to the thickness of water. And of course, in the end, (spoiler alert) it’s a mysterious energy flow from the tree of life that saves our hero and Pandora itself.
It’s not just the behavior of organisms, but also their forms that display joyful aesthetics. Cameron uses the lushness of the rainforest, amplified in scale and density, to create a sense of vitality and renewal. He uses lots of spiral and circular forms, such as the small creature that spins on its fan-like wing (a living whirlygig), or the giant spiral-shaped plant that retreats into itself when exposed to touch (no doubt inspired in behavior by the real-world touch-sensitive mimosa). Swooping curves rule in Pandora, whether it’s chalice-like flowers, dangling curls of vines, or the delicate tendrils of the Eywa seeds. Cameron’s artists also play with scale, making some things giant, like the beautiful broad leaves the break the Na’vi’s fall as the leap from the sky, and other things tiny, like the seeds or the spinning creature. All of these are recurring aesthetic motifs in joyful things, both natural and manmade.
Ultimately, it’s these aesthetics of joy that make the Na’vi’s world so mesmerizing, and make us feel that this place is valuable and desperately worth saving. The aesthetics of magic and renewal give an impression that there is salvation for us in this place, not in the (clumsily-named) mineral unobtainium, but in the mystical goodness that underpins such manifest joy. For me, these aesthetics of delight in Pandora’s design do far more than the clunky dialogue and heavy-handed plot to suggest the moral. All of these wonders were inspired by things in our own world. Cameron has said he was inspired to create a bioluminscent Pandora by his experiences night-diving. The rainforest, though perhaps not as fantastical, is still a lush world rich with undiscovered species. Many of the animals on Pandora are hybrids of familiar organisms, like fearsome land-mammal with the rhino body and the hammerhead shark face, which call out these remarkable features — no less remarkable for the fact they occur separately in our world. And science lately is filled with new discoveries about the ways that flora and fauna communicate with each other chemically, much like Pandora’s hidden energy flow.
The more I think about Pandora, the more I think about the beauty of the world that inspired it, which is really the point here. Yes, the technology is a great leap forward, and yes, the 3D experience is revolutionary. But in 5 years this will be common, in 15 it will be primitive. I think the artistic achievement is much greater than the technical one, and more lasting, in the way it abstracts our world away from us, and filters it through a joyful lens, allowing us to discover its rare pleasures anew. Though at first it seems our world is at a disconnect from the magic of Pandora, actually, our world is filled with Pandoran moments, (or Pandora is just an amplification of earthly moments). What is joyful in Pandora is what makes it worth saving, and a good illustration of what makes our own world worth saving too.
Well, I’m back! And I must say, I have really missed my daily posts. On Friday, I presented the masters thesis portion of Aesthetics of Joy — the theory as well as ten furniture concepts and a designer’s toolkit for creating joy. Over the coming weeks I want to share some of these ideas, as well as revel in some of the holiday joy I’ve missed while I’ve been in thesis isolation.
This video shows one of my furniture concepts. It’s a stool based on the idea of a firefly lantern. I could imagine a bunch of these scattered around a garden restaurant or bar, gently lighting up the night. The lights are LEDs driven by an Arduino board, programmed to pulse randomly using a sine wave function. Getting the lights to look like fireflies was no mean feat, and required a lot of fine tuning of the code. Fortunately, my electronics professor Liubo Borissov was extremely generous with his time in helping me get this going.
The inspiration for the stool is the magic aesthetic, which has to do with joy from things that seem uncanny, implausible, or impossible. Magic is about the apparent defiance of ordinary laws of nature, and for me bioluminescence has always been a conduit to that strange and wonderful magic.
What I am trying to express in my work are moments of everything.
Landscapes, Formations, Light, Smell, Taste…
But they are not just a reflection of a current feeling or a sudden urge.
My paintings are about particles, about the whole or arrangements, they are related, disrupted or intractable, they are left and right, above and below –
they are everything —
For me, Möller’s paintings conflate macro and micro beautifully, reminding us how similar everything looks at extremes of scale. It’s akin to the Eames’s classic film Powers of 10, which transports us through scale shifts of extraordinary proportions. I love how the forms in these paintings could be sea creatures or land masses or sub-cellular structures, but whatever they are they feel vibrant and alive. A wonderful example of how a piece does not need to be riotously colored to invoke joy.
I’ve written about tilt-shift (where real-life scenes are photographed or photoshopped to look like tiny models) before, but I’ve never seen anything like this before: a stop-motion tilt-shift video of a day at Disney. The scale shift is so charming and really captures the magic!
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