aesthetics of joy

This morning I read with delight about Brooklyn-based artist Joseph Herscher, who is reviving the joy of the Rube Goldberg machine, a device “that accomplishes a simple task in the most complicated way possible.” Using objects such as rolling balls, burning fuses, watering cans, ladles, fly swatters, and even a pet guinea pig, Herscher creates sprawling kinetic sculptures that perform mundane actions such as fixing a cocktail or turning the page of a book. The video above shows one of his simpler machines, La Macchina Botanica, performed at the Venice Biennale and constructed with the help of forty local children. The video on the New York Times site has a broader overview of his work, as well as a new piece called Page Turner, and is well worth a look.

Listen to the crowd as La Macchina Botanica unfolds; their responses offer an illustration of the workings of joy. Around :48, as the long mallet moves so slowly it almost seems stuck, there’s an audible swell of anticipation, followed by a cheer of release as the ball eventually starts rolling again. (Is it possible not to smile along with this moment?) The anticipation breaks the rhythm and creates a point of tension, which provides an opportunity to offer relief. When a piece moves unexpectedly, there are similar exclamations of surprise and enchantment. The unpredictability of the device disrupts our expectations in a clever, pleasurable way. And at the end, when the piece achieves its objective, there is collective celebration, with an outpouring of applause and acclaim. It’s a moment of completion, of joyful narrative resolution. After all, what the device is really doing is imposing a storyline onto a thoughtless act. The task becomes relatively unimportant, as we know it can be accomplished by other means. What is important is completing the story, watching the machine glide smoothly over all the hairy, implausible connections with balletic ease, and resolving the tension introduced by the complexity of the stage set.

At its core, the Rube Goldberg machine is playful, and this is the essence of its allure; it is a task that has been turned into a game. This playful tendency sits in tension with the basic premise of a machine, which Herscher comments on in the Times video: ”Usually machines are things you have to make your life easier, to do things more efficiently.” And efficiency is rarely a route to joy. Play has no role in a world governed by efficiency, because by definition play is not an efficient act. An apparently purposeless activity that is enjoyed for its own sake, play is inimical to the virtues of efficiency: it is slow, wasteful, and distracting. So a playful machine is an inherent absurdity, but as playful creatures living in an increasingly mechanistic world, we finding it intensely compelling. For this reason, the more mundane the task and the more extravagantly silly the process of achieving it, the better the machine. It seems that Herscher’s work is evolving in that direction; it will be interesting to see what he does next.

NYT: Who Says Machines Must Be Useful?

Color doesn’t have to be poured out by the gallon to create a sense of joy. In fact, it’s often better in small doses, as in these works by Ethan Greenbaum. When people say “good fences make good neighbors,” maybe this is what they have in mind.

There’s also a human equivalent. I’ve featured in the past the kooky performance art of Companie Willi Dorner, a troupe of artists who wear brightly colored clothes and then squeeze themselves into tight urban spaces. I recently came across these images, which I hadn’t seen before, of a performance they did in New York last year.

Against a field of grey, color means more. It is a spark of something that has its own energy, something dynamic that has the potential to erupt, to bring more color. As Johannes Itten, father of contemporary color theory, put it: “Color is life: for a world without colors appears to us as dead.” Color, even in tiny doses, signals a desire for life.

Images: Ethan Greenbaum via the artist. Companie Willi Dorner via WSJ.

John Nese, proprietor of Galco’s Soda Pop Stop, exudes a childlike exuberance when he talks about his favorite subject: the independent and small batch bottles of pop he sells in his store. In this wonderful video interview by Chowhound, he reveals all kinds of interesting factoids about bubbly beverages, and projects an infectious enthusiasm for the topic.

Soda’s a hard one to claim as joyful, given its contribution to the obesity epidemic and myriad other health problems. But Nese reminds us that soda is a treat, something to be enjoyed occasionally, not guzzled in place of water as so many people do. When asked about diet sodas, he condemns most of them as unsavory, and says, “Drink less. How’s that? Have six ounces rather than twelve, and then you get 60 calories instead of 120 calories. And then you’re satisfied and you’re happy.”

Of course, moderation is hard when you’re facing the trifecta of color, sweetness, and bubbles. Especially the bubbles. Watching the solution fizz and sparkle, seeing the tiny orbs appear from nowhere, feeling them glitter on the palate – carbonation is an oddly magical pleasure. Upon discovering champagne, the monk Dom Perignon was said to exclaim, “Come quickly! I am tasting stars.” Though this story may well be apocryphal, the quote captures our sense of awe and delight at effervescence (alcoholic or otherwise). Something about bubbles seems to elevate us. They carry us upwards with their inexhaustible lightness, buoying our celebrations, our moments of refreshment and play.

We’re evidently not the only species that enjoys bubbles, either. While writing this post I remembered this sweet video of SeaWorld’s dolphins, which have turned bubbles into a novel underwater toy. Enjoy!

They look almost like brightly colored mosses, don’t they? Like some new form of street lichen. Or a kind of chromatic filling compound. A rainbow grout.

This set of sculptures by artist Juliana Santacruz Herrera is a particularly striking example of yarnbombing, a form of knit or crochet-based street art that frequently reacts to the urban environment. In Herrera’s case, this means applying braided fabric in looped forms to cracks in the sidewalks of Paris. Like the pothole gardens and lego repairs I’ve written about in past posts, Herrera’s works use delight to call attention to the breakdown of infrastructure in the city. Like other yarnbombing projects, they work with maximal contrast – in color, contour, density, and texture – to catch our eyes and make us take notice. While they don’t actually fix the problems they’re addressing, it’s possible that inducing this kind of positive affect makes people more inclined to act to change their environments. More than an angry letter or a protest, these works create a desire to share with others, creating a kind of social momentum.

Herrera’s works are one more example of a phenomenon I call joyful repair – the act of mending or calling attention to a damaged element of the environment using color, texture, playful gestures, and other aesthetics of joy. It’s a form of joyful activism, which tries to bring about change through positive emotion, and it’s one of my very favorite applications of aesthetics of joy.

Here’s another example I’ve had in my files for awhile. Working at a slightly smaller scale, London artist Ben Wilson uses chewing gum splotches as a canvas for tiny, brightly colored sidewalk art. Wilson has been creating the paintings since 1998, and estimates he’s made over 10,000 of the little works! Interestingly, not long after he began his gum-painting endeavors, people began making requests for particular designs, often commemorative. So what began as litter has become an odd little system of tribute, like plaques on park benches or in front of newly planted trees. People want to be associated with something they feel good about, and with a little color and charm, that even could be improperly discarded chewing gum. The sidewalk at first seems an unusually mundane place for this sort of personal connection, but maybe not. After all, the sidewalk is the most intimate of transitory spaces in a community, the backdrop for so many of our daily dramas and spontaneous joys. Filling its holes, reclaiming its blemishes – in some way these are a deeply integral form of reconstruction.

There’s something else here, too. Projects like this are a signal that someone cares about a place, that the condition of that environment matters to someone. Someone is paying attention to the details. To make something beautiful is to invest time and energy in it, and these two are the most valuable, limited resources we have. We perceive this signal of caring and passion, often unconsciously, and we typically follow in kind. We read our landscape for cues about how to treat it, we draw inferences about the inhabitants, and we subtly alter our behavior to maintain this condition – or enhance it. These aesthetic signals often become a discourse of community, a conversation between the denizens of a place that leads, via a subtle form of one-upmanship, to the organic growth and improvement of our favorite places to call home. Alain de Botton has written (I’m paraphrasing here) that one of architecture’s purposes is to inspire us to be better people, and I would say the same for any of these urban interventions. We see improvements, and they unconsciously motivate us to improve ourselves.

Joyful repair projects can serve as jumpstarts for this process. This project, though not new, is a great example of this principle applied over a large scale. Called “Favela Painting,” this brightly colored village is the work of Dutch artists Jeroen Koolhaas and Dre Urhahn. Working in a slum outside Rio, their goal is to use art “as a tool to inspire, create beauty, combat prejudice, and attract attention.” The care and passion embodied by the murals effectively transforms the favela from outside in. Some really thoughtful words about the effects of this project, on the Magical Urbanism site:

‘Favela painting’ affects the aesthetic order of how favelas are perceived from within and outside its natural embryonic growth. Colour brings hope. It brings a different understanding of space and its people, inviting others to co-create and co-represent much more constructively and positively life here. It appeals to our senses in a way that we do not reject but embrace these places and the potential for better life. It articulates a different discourse of social change; of engagement, contributing to improve life for favela dwellers.

It’s hard to say it any more succinctly than “color brings hope.” It suggests energy, and as such it has an uplifting and an attractive power. It’s a harbinger of better things to come. As I think about the phenomenon of joyful repair, I’m reminded of the root of the word repair, the Latin parare, “to make ready.” By repairing things, we are making them ready again. By repairing them joyfully, we’re making them ready for wonderful things to happen in the future.

Images: Juliana Santacruz Herrera on Flickr via designboom; Ben Wilson via Inhabitat; Favela Painting via The Fox Is Black.

{Thank you Maggie and BD}

This was a nice find in an email from a reader this week: a visual poem called “How To Be Alone” by filmmaker Andrea Dorfman and writer Tanya Davis. The joy of being alone is an interesting contrast to all the recent research about how important social connection is to joy and to long-term happiness (some of which I alluded to in my most recent Core77 column). At first it seems that hanging out alone is antithetical to joy, especially given social stigma against it. But I like the poem’s observation that often when you’re alone is actually when you meet the most interesting people. That’s certainly been my experience when traveling — it’s easiest to be alone as a stranger in a strange land, and people often surprise me with their friendliness. I still have friends today that I met on solo adventures in various parts of the world.

Being alone is also an optimal time for finding “flow,” Mihalyi Csikszentmihalyi’s name for being absorbed in creative pursuits. There is also social flow, for sure, but the individual kind has a certain kind of satisfaction to it because it’s all yours.

Solitude is often painted as deprivation, but it can just as easily be self-indulgent. I don’t think I’m one of those people who will ever strap on dancing shoes and go to club on my own (maybe because I just don’t go to clubs that much even with others), but I do savor a little bit of time out every week (this blog being a big product of that). I’ve always been that way too — as an only child growing up in the suburbs, I spent a lot of time watching the world go by from the branches of an old beech tree. It’s nice to see this simple pleasure encouraged, not in the typical authoritative self-help tone, but in a matter-of-fact, yet whimsical way. I like the idea in the poem that to be alone for those not used to it is brave, rather than something you should feel normal doing. We evolved to seek companionship. We find safety in numbers. Solitude can feel unnatural, but rewarding.

It’s not a typical aesthetic of joy. It may even be a counter-aesthetic of joy, in the traditional sense. But I think there’s a quiet delight to be found here.

{Thanks, Johnny.}

Yesterday while riding the Q train into Manhattan, my friend Maggie and I made a joyful discovery! She noticed it first — flashes of graffiti that looked cute, almost childlike. Then as we watched, the recurring images resolved themselves into an animation, a kind of underground zoetrope.

I was too slow with the video camera to catch it, but courtesy of YouTube, you can see it above. A little googling revealed that the work is called Masstransiscope, and was installed on a disused subway platform by independent filmmaker Bill Brand in 1980. Evidently it fell into disrepair, but was restored in 2008.

The piece is pure joy. It has no other purpose than to be a surprising bright spot in a morning commute, an interjection of whimsy into the dark underground. Does that make it frivolous? It reminds me of a post I wrote last summer about public art, which speculated on the purpose and value of art commissioned for communal spaces. The post was a response to an article that disparaged recent works in this field as amusing but “relatively empty experiences,” and in it I argued that joy is a very valid, and indeed, an important purpose for public art.

Recently, I read something that bolstered my conviction on this point. In Architecture of Happiness, Alain de Botton references a theory advanced at the turn of the 20th century by German art historian Wilhelm Worringer. One component of his theory explains our collective taste in art as a kind of craving for what we lack as a society. In de Botton’s words, a society “would love in art whatever it did not possess in sufficient supply within itself. Public art, then, serves a critical rebalancing function, especially in cities. Color, light, and playful forms restore harmony to a dense gray city. Lighthearted art creates moments that break the stress of urban living. Soft sculptures create ease in a hard, concrete landscape. They are emotional oases, and in my view, they are essential to a vibrant, healthy city life.

I think there’s food for further thought here. Some things have no justification on rational grounds. They could seem pointless or even wasteful, but our increasing awareness of the importance of emotion may illuminate their value. What else seems frivolous or unnecessary, but might actually be vital because of its emotional function?

I posted Leah Rosenberg’s delightful work earlier this month, and couldn’t resist a follow-up post of this amazing rainbow cake she made for her show. The cake was 7′ feet long and made in 13 7″ sections, each with a different configuration of stripes. This really adds another joyful dimension — variation and surprise — as she writes:

So over time throughout the night, as it was cut & consumed (from both sides towards the center of the cake) the colors and stripe pattern of the slice of cake that you had would be different from the hours prior.

She must have been baking forever, but how beautiful! I also love how pure and serene the long white cake looks before it was cut. You’d never guess the riot of color that lay inside.

Check out more photos from the show here.

I’m loving these new offerings from the brilliant duo behind quirky housewares company Alice Supply Co. The new nautical color scheme gives the plungers a kind of Dr. Seussian vibe — like the long tail of the Cat in the Hat. The ping-pong paddles are particularly inspired to me. While they don’t fall under the core mandate of housewares, they’re a natural opportunity to add joy to the mundane through color and pattern. Somehow, dressed in stripes, these paddles seem like they should always have looked that way.

Personally, though, the items I’m most coveting are the hammers. If I had a hammer like these, everything would be a nail!

On Sunday night I finally saw Avatar. I think I was one of the last people in New York City to do so. I saw it on the Imax at Lincoln Square. I can’t imagine what it would be like on a regular screen or without the 3D, but I’m sure it pales in comparison — just the sheer scale and immersiveness of the experience were dazzling.

There’s so much to say about the joy of this experience, (and also where it fell short), but the most compelling aspect for me is the world James Cameron has created in Pandora. I’m sure I’m not the only one who felt a little bummed to be back in the real world after the film was over, and found the transition from sacred trees to streets a little jarring. It’s a transition from a joyful world to a mundane one, from a place filled with magic and wonder to a city that feels dull and sublunary by comparison. And the difference is all in the aesthetics.

Cameron takes a seemingly ordinary rainforest (already a lush, joyful environment) and imbues it with light, movement, and magic. Everything native to Pandora glows: the trees, the seeds, the mosses, the waters — even the animals. The peculiar luminosity is celestial; the lichens become like a carpet of stars, the tree of life like a cluster of comets. (It kills me, by the way, that I can’t get still images to illustrate these things — evidently the Avatar PR machine is more interested in gunships and battles than the beauty of the setting. Did I miss something? Or wasn’t that just the whole point of the movie?)

Anyway, bioluminescence has long been a source of wonder here on Earth, whether in fireflies or glowworm caves or tropical bays of phosphorescent plankton. But in our world, it’s a rare pleasure, one that many people never experience firsthand. Cameron has taken this joy and scaled it up, creating a world ablaze with ethereal light. Pandora’s light is magical because of its inexplicable beauty — like the earthly bioluminescence it emulates, it operates through chemical light-making processes that seem mystical in contrast to the logical workings of electricity — like a hidden flow of energy.

“A hidden flow of energy” is Cameron’s actual explanation for the bioluminescence in the film. The scientists in the film state that the organisms function like a neural network, all connected to each other symbiotically. This connectedness is another joyful theme, since joy is very much about unity, coming together, and inclusiveness. The aesthetic illustration of this is the bond formed when the Na’vi encounter certain other organisms — the animals they ride to hunt, their mates, or the tree of life. The fusion of the illuminated tendrils calls to mind a kind of neural embrace, where disparate elements craving contact find each other and communicate wordlessly.

These energy flows are magical, and they manifest in other ways besides communication and light. The mountains of Pandora float in midair, like karst formations reflected in still water, and are described to be constantly moving. Creatures float as well. The seeds of the tree of life drift like glowing white-violet jellyfish, giving the impression that Pandora’s atmosphere is rich with this energy, changing its density at will from the thinness of air to the thickness of water. And of course, in the end, (spoiler alert) it’s a mysterious energy flow from the tree of life that saves our hero and Pandora itself.

It’s not just the behavior of organisms, but also their forms that display joyful aesthetics. Cameron uses the lushness of the rainforest, amplified in scale and density, to create a sense of vitality and renewal. He uses lots of spiral and circular forms, such as the small creature that spins on its fan-like wing (a living whirlygig), or the giant spiral-shaped plant that retreats into itself when exposed to touch (no doubt inspired in behavior by the real-world touch-sensitive mimosa). Swooping curves rule in Pandora, whether it’s chalice-like flowers, dangling curls of vines, or the delicate tendrils of the Eywa seeds. Cameron’s artists also play with scale, making some things giant, like the beautiful broad leaves the break the Na’vi’s fall as the leap from the sky, and other things tiny, like the seeds or the spinning creature. All of these are recurring aesthetic motifs in joyful things, both natural and manmade.

Ultimately, it’s these aesthetics of joy that make the Na’vi’s world so mesmerizing, and make us feel that this place is valuable and desperately worth saving. The aesthetics of magic and renewal give an impression that there is salvation for us in this place, not in the (clumsily-named) mineral unobtainium, but in the mystical goodness that underpins such manifest joy. For me, these aesthetics of delight in Pandora’s design do far more than the clunky dialogue and heavy-handed plot to suggest the moral. All of these wonders were inspired by things in our own world. Cameron has said he was inspired to create a bioluminscent Pandora by his experiences night-diving. The rainforest, though perhaps not as fantastical, is still a lush world rich with undiscovered species. Many of the animals on Pandora are hybrids of familiar organisms, like fearsome land-mammal with the rhino body and the hammerhead shark face, which call out these remarkable features — no less remarkable for the fact they occur separately in our world. And science lately is filled with new discoveries about the ways that flora and fauna communicate with each other chemically, much like Pandora’s hidden energy flow.

The more I think about Pandora, the more I think about the beauty of the world that inspired it, which is really the point here. Yes, the technology is a great leap forward, and yes, the 3D experience is revolutionary. But in 5 years this will be common, in 15 it will be primitive. I think the artistic achievement is much greater than the technical one, and more lasting, in the way it abstracts our world away from us, and filters it through a joyful lens, allowing us to discover its rare pleasures anew. Though at first it seems our world is at a disconnect from the magic of Pandora, actually, our world is filled with Pandoran moments, (or Pandora is just an amplification of earthly moments). What is joyful in Pandora is what makes it worth saving, and a good illustration of what makes our own world worth saving too.

Yes, the Georgia O’Keefe show at the Whitney was joyful, but this magenta-haired lady in the lobby stole the spotlight this weekend. Pink hair on a teenager is ho-hum, but the same shocking hue on a more mature subject is a delightful surprise.

I just hope when I get older I have similar confidence to not always act my age!

When I read about Blu Dot’s Real Good Experiment on the Dwell blog, I was intrigued but skeptical. The premise sounded novel — leave 8 25 chairs on the streets of New York City and track them to see what happens — but the whole thing could get seriously gimmicky. With all the unconventional marketing strategies that have popped up in the last few years, there’s a shadow vocabulary emerging to describe the many thinly described efforts at self-promotion. Documentary film is usually code for “long-form ad.” Blog is often a chatty version of a press release. And experiment is typically some kind of product placement via sponsored flash mob. Call me jaded if you will. But a lot of these things are long on self-congratulation and short on sincerity.

So of course I groaned when the video opened with the question “What is good? What is goodness?” in a precisely articulated upper-class British voiceover. I don’t know, but I’m sure, you, lady, are going to tell me, and I bet I can buy it for just $129. So I was pleasantly surprised by the cut to the chair on the back of a motorbike, and by the direction the film took from there. Overall, there’s a high ratio of entertainment value to sales pitch in Blu Dot’s Real Good Experiment video. There is so much whimsy here in the placing and tracking of the chairs, and especially in the delicious subversion of market research language (PUNCOs and INCOs). The categories themselves are actually quite joyful, terminology aside, because they are inclusive. For the purposes of the experiment, Blu Dot segments the world into Potential Unidentified New Chair Owners (PUNCOs) and Identified New Chair Owners (INCOs) and there’s a wonderful universality in this view. No one is ruled out as a potential customer, as the post-hoc interviews make clear. There is no microtargeting, no psychographic profiling, no questionably ethical manipulative strategy. Just chairs and bottoms that go in chairs, all the same and yet all completely individual.

Of course, there’s also joy in the surprise, and with this Blu Dot cleverly tapped into a native ritual in the New York rhythm of life: streetside scavenging. New Yorkers are used to seeing all kinds of things on the streets, but a new designer chair is still a delightful rarity, an implausibility.

I also find joyful all the talk of value in the video — how one man never likes to see a usable thing thrown out, or how another is already talking about giving the chair to his son when he no longer needs it. Joy is recurring, and this streetside recycling we engage in is a way to renew joy, taking one person’s used up experience and turning it into a starting point for another.

Finally… don’t you think it’s refreshing to see good design in real people’s homes? It’s a pet peeve of mine that design is always photographed in such overstyled environments. Of course your chair looks good in a white room with a Saarinen table and three perfect peonies next to it. What wouldn’t look good there? It was an act of courage on the part of Blu Dot, and great faith in the design, to release it into the mismatched, messy, well-loved homes of strangers. It doesn’t happen to be my particular favorite chair, but you can’t deny that the chair comes out looking good — crisp, vibrant, and versatile — in the wide range of homes in the video.

Correction: I’m sorry, I believe it’s actually 25 chairs. I wonder if they all found an INCO..?

Aside from babies, there really is nothing cuter in a costume than a dog. Cat lovers might dispute this, but cats are so reluctant, and their claws so sharp, and they always look so put upon. Dogs are lovably malleable and unaccountably cheerful in the face of whatever ridiculous ensemble we might devise for them.

No need to elaborate on the link between cuteness and joy (I’ve written about it here). Just head over to Flickrblog to see more costumed pooches grinning and bearing it.

Happy Halloween, and have a joyful weekend!

Xx Ingrid

Painted by street artists El Tono and Nuria in Cordoba, Spain, these doors look like portals to somewhere special. And they probably are.

Cordoba is known for its courtyard gardens, of which the occupants are famously proud. I remember when I was there meandering the winding alleys, a good-natured young man a few years older than me and speaking no English insisted on leading me somewhere. I was 21 and wary, but he was headed the direction I was going anyway and so I followed at a distance. After a few minutes of walking this way, me suspiciously noting street names, him laughing at my suspicion, we arrived at a house with door wide open, framing a lush garden with an old woman sweeping the tiled floor. His home! After I greeted his mother and admired the courtyard, I was free to go, giddy and bewildered by the surprises that lay behind those foreign doors.

{via Unurth}

On Friday I had a post up on Brandchannel about a new initiative by Coca-Cola as part of their Open Happiness campaign. Coke is sending a trio of bloggers around the world for a year to “uncover insights about what makes people happy.” This latest installment in the soft-drink joywashing trend is notable for its intensity and scope — it’s not just an ad campaign, but a constant, year-long push spread over a range of social media platforms.

I think it’s an interesting idea, but it does grate on me to see Coke portray a brand-ambassadorship as a joy-finding mission. These kids are going to be spending barely a day in each country (206 countries in 365 days), barely enough time to exhale, much less derive meaningful understanding (or “insight”) into what makes people happy. But of course this isn’t an ethnographic exploration, it’s an exercise in generating brand stories — warm fuzzy narratives where Coca-Cola is a star character, if not the hero.

More interesting than the supposed happiness insights Coke’s floggers will uncover are the spontaneous interactions outside of Coke’s intentions that will undoubtedly occur along the way — the things that cannot be planned for or factored out when traveling in such unpredictable parts of the world. I don’t think this experience will deliver earth-shaking new insights into emotion, but I think it will illuminate moments of generosity, hope, selflessness, good humor, and compassion that will surprise us. For that reason (and perhaps a little vicarious living), I’ll be watching.

Brandchannel: Coke sends bloggers on an “Open Happiness” world tour

Every now and then I have a look to see what search terms are bringing new visitors to the site. It’s always interesting to see how people find the site and what topics readers are most curious about. My favorite among the search queries of the past month is “Why is bubble wrap so good?” bringing people to this earlier post I wrote exploring the subject.

It delights me that there are others out there who wonder why bubble wrap (or rainbows or cupcakes or fireworks) bring us joy. These questions may seem unimportant in the face of all we are confronting at the moment, but they speak to profound curiosities about our human nature and our world, curiosities that are no less important for being about what creates pleasure than about what helps avoid pain.

Re-reading the earlier post, I think my answer is still the same, but I’d add two things. First, bubble wrap has a certain amount of magic to it because it contains air in a permanent way, in contrast to all the bubbles of natural world. Bubble in water float to the surface, bubbles in air pop, bubbles trapped in ice eventually melt. So bubble wrap makes the elusive air bubble tangible in a way that seems mundane but is actually quite magical.

The other thing I would say is that it also has something to do with sensory immersion. Bubble wrap has a unique tactile sensation, and it’s also an aural experience. This richness contrasts with many materials which have expected textures and that don’t “speak” to us. Bubble wrap could be an even richer sensory experience, and in fact there’s at least one person out there who intends to make it so. Check out this genius patent I found for scented bubble wrap. It’s like the love child of bubble wrap and the scratch ‘n sniff sticker.

And finally, here’s a fun bubble wrap fact: did you know that it was an accidental innovation? The inventors were actually trying to create a new kind of easy-to-clean wallpaper! Thankfully, the experiment went awry and the world’s most joyful packing material was born.

Image: Feeline
Original post

A brief departure from the aesthetics of joy to consider a very different kind of aesthetic…. I’ve never seen anything like these Sydney dust storms and I must say they freak me out. A world gone red is an eerie aesthetic, like something out of a sci-fi film. Out of curiosity I’d love to be there to witness it, but at the same time I think I’d find it really unsettling.

I write a lot here about the pleasure of oddity, when something defies our expectations of what it should be like. In this case, the sky is defying our color expectations, being red instead of blue, but it’s frightening, not joyous. A rainbow changes the color of the sky too, but our reaction is the opposite. I think magnitude must be an issue here. A red sky surrounds us ominously, its origins vague, its duration uncertain. A rainbow is distant, comparatively small, and fleeting. Color is one of the most powerful and immediate aesthetic signals, but its meaning is inscribed in scale and context.

Photos: Flickrblog

Squeezing brightly dressed performers into tight urban spaces, Companie Willi Dorner creates surprising living sculptures. Dorner aims to shift our perspective and cause us to reflect on the scale and structure of our environment. As much as the contrast between the rigid environment and flexible performers illuminates some basic truths about the design of buildings and spaces, I think the more interesting revelations relate to behavior.

Like the flash mobs I wrote about earlier this week, the behaviors force us to question the unspoken norms that govern behavior in a society. The positions and arrangements of the performers violate these norms in striking and significant ways. They’re too close together, they’re entwined and contorted, they’re upside down, they’re horizontal, they’re in places forbidden by law or general good taste to occupy. Encountering these behaviors reveals a second layer of structure in a city: an invisible structure formed by codes of behavior that work as well as fences or street markings to maintain our orderly coexistence. The photo below, of the blue-clad person upside-down against the gridded wall, shows this beautifully — an irreverent subversion of both kinds of order.

Something like this is a little piece of chaos, and it can be done in disturbing fashion, or it can be done whimsically. Clearly this is an example of the latter, with color a primary cue to the artist’s intent. There’s a real sense of play here, like a game of hide-and-seek (or in the first photo, sardines) being conducted in plain sight. It would be fun to witness, but I think out of anyone the greatest joy belongs the performers, who have license to indulge their inner child and color outside the lines for a day.

via PSFK

Wonderful project idea from Sandra Juto. A surprise ball containing little treasures hidden by wrapping in crepe paper. You can buy them from Kiosk, or make one yourself. It would be a wonderful gift, especially for a child. It kind of reminds me of how my uncle once tricked me by giving me a little present packed in tons of nested boxes. Except as a kid you always think bigger is better, so there was a little disappointment factor to it. This is much nicer because you get little presents the whole way along.

Photos: Sandra Juto, via Oh Happy Day!

This house is a great example of the way pops of color on a white or neutral canvas create an aesthetic sense of joy. Writer Douglas Coupland’s polychrome collections could look like a circus in a house with a lot of color. Showcasing them against a mostly white or otherwise muted background creates moments of intense color with enough room to breathe.

In this way, design should mimic emotion. You don’t want to be feeling intense joy all the time — it would be exhausting, and it wouldn’t be possible to appreciate it. As one wave of joy recedes, you want a little bit of stillness, the rest that allows you to rediscover the joy and feel it all over again. This principle echoes the Japanese aesthetic idea of ma, the white space that is essential to any composition or design. Ma can be spatial or temporal, visual or textural, and in all cases results in an emotional feeling that allows a design to achieve the right level of poignancy.

Another joyful aspect is the unexpected nature and placement of these collections. Mundane spools of thread are elevated to high art by their gridded placement on a white wall. Dice, when laid out above an entryway, become a surprising lintel. Taken out of their usual context, these objects become fodder for unanticipated moments of delight.

NYT: The House Next Door, via Ouno

Where do I begin with describing the joy of Polaroids? There’s the magic of the technology, which unlike many high-tech innovations manages to be enchanting long past the point of newness. There’s the delight of instant gratification coupled with a delicious (almost torturous) anticipation. And then there’s the experience itself, the sheer pleasure of the image emerging, first a ghostly impression, then full color, out of a sort of muddy brown nothingness.

Digital cameras bring joy too, of course. Our first encounters with that technology were certainly magical, though its proliferation has made them less so. You can relive that initial joy and remind yourself how wondrous digital photography is by traveling to the most remote places with a digital camera. In 2006, my then-boyfriend and I were admiring a donkey in rural Kyrgyzstan when its owner came along and invited me to give it whirl. The man joined me in a photo and I’ll never forget how his eyes lit up at seeing the photo displayed on that tiny screen. We rarely have the opportunity to feel that way anymore, but digital photography still has its joys — they just come from other attributes. For example, the scale of digital technology is such that we can carry it with us everywhere, so we never miss a joyful moment. And because we can take zillions of shots for free, without even thinking about it, digital photography lends itself to more spontaneous, unexpected results.

But Polaroid has a few joyful features that the weensy camera in my iPhone can’t hope to match. First, the Polaroid is a real thing, an artifact. The Polaroid spits out a real picture (and does so with that exciting ejector noise). The picture is a real, tangible thing. It has weight and texture, smell and sheen. It interacts with light, reflecting it off its glossy surface. It interacts with the hands, showing fingerprints and odd effects if you touch the surface during the developing process. A digital photo feels ethereal; it’s an image, but not a picture. It engages just our vision, while a Polaroid engages all our senses. (Well, except taste. I hope.)

The Polaroid does the instant gratification of digital one better by incorporating a tiny interval, a delay that allows our anticipation to build. Studies have shown that interruptions or delays preceding a desired event make the event more pleasurable when it occurs. So while that wait for the image to come through tries our patience, it actually makes for a more joyful rush when the image actually appears.

The interval suggests another joyful feature of Polaroid, to me the most important one. Polaroid is not just a product, but a process. This is essential to the notion of joy. People don’t derive joy from products; they derive joy from experiences. A product is static. It can only create joy through its contribution to an experience — the experience of using it (hula hoop), wearing it (pair of shoes), doing something fun with it (golf clubs), interacting with others through it (phone), contemplating it (art), and so on. Objects that suggest or prescribe an experience are more likely to be joyful than others. But objects can also incorporate experience into their very essence, their matter, and this is transcendent. Polaroid is one of those rare products that embodies an experience. Every Polaroid picture is a unique show, a one-act play of light and color whose action unfolds silently in front of the user. That process reflects the experience you just had when you took the photo, when the moment crystallized in front of you as photo-worthy, when the players assumed just the right poses, when you depressed the shutter and made it permanent. The image emerges, a transformed vision of 3-5 minutes ago, as the most beautiful kind of déjà vu.

Which is all to say that I’m very pleased about the renaissance of the Polaroid that seems to be happening these days. Urban Outfitters is now selling Polaroid film, and I just founded these gorgeous Polaroid notecards (above) on the always charming Jars of Cute (available at Fred Flare). To me it’s less a manifestation of retro nostalgia than a craving for tangible, joyful experiences, something I think we all can use a little more of in our lives.