Joyful brand experience

By Ingrid Fetell Lee

pink_balloons

How’s this for a joyful pizza delivery experience? Place an order with Pink Flamingo Pizza near the Canal St. Martin in Paris, and they give you a pink helium balloon. You take the balloon with you to your chosen picnic spot by the canal and their bike delivery uses it as a floating beacon to find you.

It’s a simple, joyful way to create a magical experience for customers, a gesture that costs very little but pays dividends in the way it makes people feel about your service and your business. Aesthetically, it’s a hell of a lot nicer than those vibrating hockey pucks, both for the user and the surrounding environment. A bobbing balloon gives everyone a little lift.

It costs no more to make something joyful than to make something dull, but it can mean the difference between a ho-hum neighborhood joint and an international destination.

Via Frugal Traveler. Thank you flickr user Antonia Hayes for the image.

June 28th, 2009

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