Pantone rainbow
A rainbow is a pretty easy path to joy. This one involved a fair amount of work, piecing together all the appropriate hues in Pantone swatches, but the “Wow” payoff was virtually guaranteed.
I find the wide view really extraordinary. It’s like a pixelated projection, a very clever play on the digital nature of a Pantone rainbow, almost like a Photoshop add-on. The rainbow is actually more materially tangible than a real rainbow, yet viewed this way has the same textural filminess, the same unreality. I know it began as an ad stunt, but for me there is a profound and subtle comment in here about tangibility in the crossover between the digital and analog worlds.
Discussion (1 Comment)
Cool! Makes me want to pull out my Pantone book, fan out the ‘pages’ and take a photo for myself!