Toyota’s flowers

By Ingrid Fetell Lee

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Nice mention of AoJ in this post on Brandchannel about Toyota’s creation of two new flower species that absorb nitrogen oxides and take heat out of the atmosphere. The two flowers, variants of the cherry sage and the gardenia, are planted at Toyota’s headquarters in Japan. Designed to highlight green improvements to Toyota’s manufacturing facilities, the flowers are an interesting marketing move and a great example of a joyful gesture. It may be “joywashing meets greenwashing,” but it’s hard to be skeptical when it just makes you want to smile.

{image: crossmage}

November 10th, 2009

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