Exuberant color

By Ingrid Fetell Lee

Yesterday the team was searching for some video inspiration and we were reminded of this. One member of the team hadn’t seen it so we all had to stop and watch it together. Then I realized I hadn’t shared it with you all, and I couldn’t believe it. This ad for Sony Bravia, in which 170,000 bouncy balls are released down a hill in San Francisco, remains one of the most joyful pieces of advertising ever created. Pure color and exuberant energy. I smile every time I watch it.

Watch the “making of” video too. There’s a playful spirit that comes out from the director and the crew. It seems there was a real intention to make something joyful and beautiful, not just flog product. It’s a good reminder that you don’t always need to put the product front and center in the ad. If you believe in the value of what you’re offering, then a more emotional approach is not just more compelling, but also more lasting.

PS: Watch for the frog. It’s my favorite part!

February 23rd, 2012

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    Discussion (3 Comments)

  1. Anne Dixon on February 24, 2012

    Love it – thank you for sharing! The frog is brilliant – totally random and it works 🙂

    Reply
  2. Mike Kirby on March 31, 2012

    Hey hey! This was filmed on my street, I lived on these steps. You should have seen the huge net they had strung across the the street at the bottom to catch all the balls. It was totally cool. The funny thing was, they had done it on Lombard St. a few days before, and discovered that the white balls. which were apparently a little heavier than the others, were breaking windows. So somebody had to comb through 100,000 superballs and pull out the white ones before they could do it again.

    Reply

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