Joymaker: Naomi London, visual artist

19 January 2012


Joymaker is a new series spotlighting people who seek to create joy in their work.

It takes a kind of joyful madness to hand-apply 100 lbs. of raspberry jam to a gallery wall. And that’s exactly what attracted me to the work of Naomi London, a visual artist based in Montreal, who tries to bring a voice for joy and play to contemporary art. London uses joyful forms, visual metaphors, and textures (such as polka dots) to give her audience a sense of delight.

I’m fascinated by the shiny, sticky surface of this enormous red wall. While a red wall might typically take on a violent or alarming quality, the material makes it totally disarming, even childlike. I wonder if it stayed sticky throughout the installation, and slightly fluid, shifting its mottles in a slow gravitational creep towards the floor. Or whether it stayed firm, drying like a giant fruit roll-up. I didn’t ask Naomi these silly questions, but I did ask her some others:

How do you want people to feel when they engage with your work?

I’m very interested in the notion of play in art. I’m hoping that when people see the Jam Wall they can appreciate the unexpected beauty of the colour, as well as the playful absurdity of using this material.

Can you talk more about this connection between joy and absurdity?

I associate absurdity very much with play, and play is joyful. Other connections include humour in the absurd, e.g. the odd rhymes and tongue twisters of several early Dr. Seuss books. I find that there is pleasure in being in a ‘non-logical place’ in your head, which is how I think of the absurd. It’s about the unexpected, fun, and delight that can be felt when exploring things that deliberately don’t make logical sense, but are full of wonder and joy. There is an importance in the purposelessness of the absurd, which is something that makes is joyful (to me) and thus also linked to play.

Jam wall installing

Jam wall sample

What is the role of joy in your work?

I think that joy, beauty, humour and play have been underrepresented in contemporary art over the last few decades. I’ve been interested in trying to address joy and happiness in my work for past ten years or so. I’m currently working on a sculpture installation project in homage to my mother, (who died just over two years ago). Even though it is a memorial work of sorts, I hope that it still somehow evokes a sense of joy.

I’m making a series of balls which are made exclusively out of fabric inherited from my mom. (She was a talented seamstress and made almost all my clothes during my childhood.)

What one object most symbolizes joy to you?

I think I’m torn between seeing the first tulips in early Spring and my favorite large white mixing bowl that I use when I bake a cake.

What’s inspiring you right now?

Colour, and the unexpected use of saturated colour: chartreuse yellow + green, fire engine red, brilliant orange.

What other designers, artists, or creators should Aesthetics of Joy readers know about?

There is an interesting website run by a researcher/academic in Rotterdam:  The World Database of Happiness. The layout of the site is dry aesthetically but I think that its wonderful that the subject of happiness is being studied in this way.

I like the work of Franz West very much. Another artist whose work I really like is Ana Rewakowicz.

You can see more of Naomi’s work here. (In particular, make sure to check out Polka Dot Wall, a site-specific installation I find very joyful.) Images courtesy of Naomi London.

Rediscovering The Red Balloon

8 July 2009


Being interested as I am in joyful objects, it’s only natural that I’ve become obsessed with all things bubble, ball, and balloon. So when the dvd of The Red Balloon caught my eye in the local video store, I couldn’t resist bringing it home.

It must be more than 20 years since I’d seen it, but the film has a way of turning you back into a child. This happens so subtly that you don’t even notice, and the joy you feel at Pascal’s discovery of the balloon is as unfiltered and real as it would be if it were you climbing that Paris lamppost, seeking out that enormous floating treasure. And the pain at its eventual fate is just as real, just as sharp as a child’s.

In childhood we feel these emotions for the first time, and for this reason they remain at their peak of intensity in our memory. Perhaps this is why coveted objects from our childhood, like balloons, become so deeply symbolic of joy later in our lives. But there is still the question of why we are attracted to them so intensely in the first place, and I think this points to intrinsic qualities that entice us no matter how far we are from childhood.

In a 2007 review, Entertainment Weekly critic Owen Gleiberman wrote:

The timeless magic of Albert Lamorisse’s mostly wordless 34-minute 1956 fable. . . begins with the balloon itself, which looks like no other balloon you’ve ever seen. It’s so shiny and tactile, so luscious in its utter balloon-ness, that it’s like some wondrous spherical lollipop.

Joy begins with aesthetics, with our sensory experience of the world, with qualities like shininess, redness, roundness, and lusciousness. The aesthetics, and their contrast with the muted surrounds, capture our attention, the beam of conscious awareness that causes us to then notice all the other joyful aspects of the object, which are also communicated aesthetically. Aspects such as its magical movements — hovering inexplicably outside a window when it is cast outside, and taking off after an attractive blue balloon in the hands of a pretty girl encountered on the street — its surprising personality, and the story it tells.

Of course, the red balloon is not just an example of the aesthetics of joy. It is joy itself, and I was struck most of all by the purity of the allegory in the nearly-wordless narrative.

Joy is often found when you are not looking for it, and in unexpected places. It rewards the observant and those willing to make an effort to attain it. Joy has a mind of its own — you cannot predict where it will pop up or how long it will stay.

Joy is not welcome in school, a sad statement that is all too often true in contemporary education. And it is not welcome in church, though it should thrive there too. It isn’t really welcome in much of the adult world, and some adults are impervious to joy, but fortunately the child’s world is a much nicer place to dwell. Yet there are also adults whose inner children are alive and well — those who will gladly shield your joy from a stormy day under their umbrella or smile just to see it go by.

You cannot take joy by force, no matter how hard you try. You can kill it, though, but only for a moment. Because real joy is abundant and irrepressible, and always available to those who are open to it.

The film is online in its entirety here, but I can’t tell you how much I hope you don’t watch this version. There is so much pleasure in the details of this film, details lost in this low-quality upload. Put it in your Netflix queue and wait for the real thing, and let me know if it brings you as much joy as it did to me.