joy
 Algebra in Wonderland?
 Evian + Paul Smith
 Eerie aesthetics of a red sky
 Japanese packaging characters: joy?
 What happens when your aesthetic of joy is another’s eyesore?
 Fat and happy
 Emotion + graphic design case study: Pudding packaging
 Counter-aesthetics of joy
 “A little piece of happy” – Trident tries to get in on the joy wave
  
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