Joyful online retail: Supermarket Sarah

By Ingrid Fetell Lee


New technologies and creative attention have liberated online retail from the tyranny of the grid in recent years. Here’s a particularly whimsical example, which somehow brings that perfectly curated Grandma’s attic vibe to your computer screen, and makes you feel like whatever you choose is an undiscovered treasure.

Anyone out there have examples of favorite unconventional online store formats that make them smile?

via @swissmiss

August 27th, 2009


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